Joshua Hughes, Author at World Branding Forum

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The push features a 60-second spot during pre-kick time slot and pre-game and two 30-second commercials during the game Hyundai has hopped on as an NFL...

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Branding Design Featured News

Ford Gives F-Series Chassis Super Duty Overhaul

Joshua Hughes

January 28, 2016January 28, 2016

While the best-seller has been around for 39 years, the variant had been improved so entail up to 350 pounds in weight savings Ford is...

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Branding Campaigns Featured News Videos

Princess Cruises Swears by $450 Million Comeback

Joshua Hughes

January 27, 2016March 22, 2016

The enhancements lined by the brand up are aimed at creating transformative moments, lifetime memories, and meaningful stories Princess Cruises has rolled out The Come...

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Snickers Makes Grand Entrance with Big Game Teaser

Joshua Hughes

January 26, 2016January 26, 2016

The first blush of an entire series, the clip features a hungry ‘Marilyn Monroe’ preparing to reprise her iconic Happy Birthday performance Mars Chocolate has...

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Butterfinger Matches Boldness to Super Bowl Standards

Joshua Hughes

January 25, 2016January 25, 2016

The brand will cover fines up to $50,000 to celebrate the freedom of expression by Super Bowl players during the Big Game’s pro season Nestlé’s...

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JW Marriott Debuts Two Bellmen Two Trailer

Joshua Hughes

January 22, 2016January 22, 2016

Shot on location at the JW Marriott Marquis Hotel Dubai, it provides a theatrical look into the bustling world of two bellmen JW Marriott and its...

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Holland America Line Sports New Look and Feel

Joshua Hughes

January 21, 2016January 23, 2016

Its latest brand campaign supports the direction and invites travellers to embrace the unique experiences it has both aboard ship and ashore Holland America Line has refreshed its...

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Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

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Dove Flexes Men+Care Muscle with Twin Tie-Ups

Joshua Hughes

January 19, 2016January 20, 2016

The push is a fresh take on one of sports’ most iconic video properties to showcase caring moments that define men as champions Dove Men+Care...

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Wayfair Pushes Outdoor Exploration with Twin Spots

Joshua Hughes

January 18, 2016January 18, 2016

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...

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Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

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Atlantis Initiates Pull with #AlwaysAmazing Push

Joshua Hughes

January 14, 2016January 14, 2016

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...