Joshua Hughes, Author at World Branding Forum

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Follows strategic and cultural transformation from a casino-driven operation to a global entertainment brand McCann has announced that MGM Resorts International will add its regional...

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New Amsterdam Vodka Launches New Ad Campaign

Joshua Hughes

June 1, 2017

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day New Amsterdam Vodka launches a major consumer campaign today, “Pour...

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Industry Public Relations

WPP invests in digital content producer 88rising

Joshua Hughes

May 31, 2017May 3, 2018

Strategic Investment Catering to the Asian Millennial Market 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve, an online...

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Industry News Public Relations

Ogilvy & Mather and Greenpeace create gravity defying installation

Joshua Hughes

May 31, 2017May 31, 2017

To Rally Public Against Global Warming Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise awareness...

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Advertising Industry News

BBDO named most effective agency network in the world

Joshua Hughes

May 30, 2017

Rank Based on the Results of the 2017 Global Effie Effectiveness Index Effie Worldwide has rewarded the agency the most effective advertising agency network in...

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Industry News Public Relations

Mark Walsh joins Ketchum as Consumer Director in London

Joshua Hughes

May 29, 2017

New Role Will Report To Jo-ann Robertson, Partner and Deputy CEO of Ketchum London In this newly created role, Walsh will provide strategic counsel to Ketchum's...

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Industry News Public Relations

Burson-Marsteller honoured with three EMEA SABRE Awards

Joshua Hughes

May 26, 2017

Won in Total Three Gold SABRE And Two In2 SABRE Awards The firm attained three awards at The Holmes Report's 2017 SABRE Awards EMEA recently. The awards...

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Industry News Public Relations

Ketchum named Benelux Consultancy of the Year

Joshua Hughes

May 25, 2017

Agency Also Won Two SABRE Awards The awards were presented at the 2017 EMEA SABRE Awards held recently at the Roundhouse in London. Further to that,...

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Advertising Industry Public Relations

WPP’s Data Alliance appoints new CEO

Joshua Hughes

May 24, 2017

Anas Ghazi Assumes New Role in WPP Data Horizontality Team He was previously Managing Director of Global Partnerships for WPP’s Data Alliance and was responsible for partnership...

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Industry News Public Relations

J. Mark Riggs join MWWPR as Senior Vice President

Joshua Hughes

May 23, 2017

Portfolio Includes Sports Marketing and Both Internal and External Brand Marketing A 20 years agency leader, Riggs has a deep background and industry leading reputation...

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Industry Social Media

Socialbakers recognised in FT 1000

Joshua Hughes

May 22, 2017May 22, 2017

The Social Media Management Platform is Included in the Inaugural List Socialbakers has been recognised as one of the 1000 fastest growing European businesses and it...

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Advertising Industry News

Grey celebrates 100 years and 5000 employees

Joshua Hughes

May 19, 2017

New 'Brain Portrait' Logo Represents Creative Perspectives and Solutions in Creating Effective Work The agency that invented "Leave the Driving to Us" for Greyhound, created...