Portfolio Includes Sports Marketing and Both Internal and External Brand Marketing
A 20 years agency leader, Riggs has a deep background and industry leading reputation in internal and external branding efforts. In his new capacity, Riggs will lead MWWPR‘s agency branding as well as important client assignments. His expertise also extends to data driven insights and planning, and award winning creative ideation and execution.
“Mark is a world class leader in helping global organisations develop and advance their brand in ways that support their bottom line business goals,” said Michael W. Kempner, Founder and CEO of MWWPR. “Mark has spent a career perfecting the art of integrated communication, developing and executing award winning sports, consumer and business to business programmes.”
“He brings a strategic viewpoint and has worked across categories such as food and beverage, spirits, automotive, sports and financial services. This array of experience makes him the perfect fit for MWWPR, an agency with deep expertise in many vertical and horizontal practises. We look forward to the continued evolution of the MWWPR brand under his stewardship and leveraging his branding expertise to the benefit of our clients,” added Kempner.
Riggs has built award winning relationships with accounts throughout his career and has a unique ability to identify the needs of clients, current and prospective and align the talents and core competencies of the agency to generate maximum results. He has also had a tremendous amount of success in marketing and branding within the sports industry, a practise area in which MWWPR is rapidly expanding. MWWPR sports clientele currently includes brands such as Morgan Stanley, MET-Rx, Kentucky Derby and Sports Crate, among others.
Prior to joining MWWPR, Riggs was an Executive Vice President at Taylor where he built and oversaw Allstate, RJ Reynolds and BRP clients for the agency. Prior to Taylor, Riggs was a Vice President at IPG’s MullenLowe, and began his agency career at Frenc, West, Vaughan.
In addition to the brands mentioned, Riggs, has counselled companies and brands such as Honda, Ford, Kimberly-Clark, Coca-Cola, ConAgra, Diageo, the U.S. Navy and the Atlantic Coast Conference. Riggs has led teams that have activated at the Winter and Summer Olympics, Daytona 500, the NCAA Final Four, the College World Series, the BCS and National College Football Championship Playoffs and more than 20 college bowl games.