Deborah Joy Peter, Author at World Branding Forum

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Kellogg’s has unveiled the latest product from its Special K portfolio. The new entry features whole grains with honey, almonds, and more. Kellogg’s has released...

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Design Featured News

Candyskin Debuts Anti-Bacterial Panties in India

Deborah Joy Peter

December 21, 2018December 21, 2018

Candyskin has introduced the first anti-bacterial panty collection for women in India. The line offers V zone protection for up to 20 hours. Premium fashion company,...

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Branding Featured News

Aeroflot Presents Shalaika Sniffer Dogs

Deborah Joy Peter

December 20, 2018December 20, 2018

Aeroflot newly unveiled its canine unit at an official event. The service comprises the Shalaika hybrid bred exclusively for the Russian airline. Aeroflot has registered...

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Campaigns Featured News

Atkins Reveals Choose Wisely Starring Rob Lowe

Deborah Joy Peter

December 19, 2018December 20, 2018

Atkins Nutritionals has announced its latest campaign created for the United States which debuts on 31 December and features Rob Lowe. Atkins Nutritionals is kicking...

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Featured Marketing News

Cambria Widens Luxury Footprint with Maryland

Deborah Joy Peter

December 17, 2018December 17, 2018

Cambria has launched its fortieth location, with the new property set up in Hanover. The Maryland hotel destination is minutes from the airport. Cambria, under...

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Featured Marketing News

Shiner Bock Hands Richards Creative Remit

Deborah Joy Peter

December 14, 2018December 14, 2018

Following a competitive pitch process, Texan beer brand, Shiner Bock, has confirmed The Richards Group as its creative agency of record. Shiner Bock, the Texan...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Campaigns Featured News Videos

Jaguar Unwraps Holidays with Jonathan Scott

Deborah Joy Peter

December 12, 2018December 19, 2018

Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

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Featured Marketing News

Hotel de Berri Brings Old Classic into Modernity

Deborah Joy Peter

December 10, 2018December 11, 2018

A short distance from the Champs-Élysées and Triangle d'Or fashion district, Hotel de Berri preserves the Parisian essence of art de vivre. Hotel de Berri, a...