Deborah Joy Peter, Author at World Branding Forum

Nickelodeon Revives Hit Show with John Cena

February 15, 2019February 15, 2019

Nickelodeon family game show, Are You Smarter Than a 5th Grader, is making a comeback this year and will be hosted by John Cena. Nickelodeon...

Read Time:1 Minute, 13 Second

Skechers Widens Footprint with China Superstore

February 14, 2019February 14, 2019

Skechers has both tripled its retail presence in five years and rolled out the brand’s largest superstore, which is located in Shenyang, China. Skechers has...

Read Time:1 Minute, 56 Second

The Bahamas Inspires Travel with Lenny Kravitz

February 13, 2019February 20, 2019

Lenny Kravitz and The Bahamas Ministry of Tourism & Aviation have launched a tourism-inspired push inviting travellers to the archipelago. The Bahamas Ministry of Tourism...

Read Time:44 Second

Clayton Runs Campaign to Draw Home Buyers

February 12, 2019February 12, 2019

Construction brand, Clayton, has rolled out a push across television to educate Americans on the benefits of off-site home-building. Home builder, Clayton, has released a...

Read Time:1 Minute, 26 Second

Jockey Adopts Bubba Watson into Brand Family

February 11, 2019February 11, 2019

Jockey has added Bubba and Angie Watson to its talent lineup, with the duo and their kids starring in a fresh phase of an existing...

Read Time:1 Minute, 14 Second

Terminix Spreads the Love Bug for Valentine’s

February 8, 2019February 8, 2019

Terminix is putting a cheeky twist on Cupid’s holiday by offering clients a chance to win a chocolate-covered cricket crunch bar for loved ones. Provider...

Read Time:1 Minute, 2 Second

Brett Johnson Unveils Men’s Fall Collection

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

Read Time:56 Second

Avon Launches Eve Truth with Eva Mendes

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

Read Time:1 Minute, 19 Second

Jim Beam Celebrates Legacy with Raised Right

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

Read Time:44 Second

Wayfair Lands Barbara Schöneberger in Germany