Deborah Joy Peter, Author at World Branding Forum

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In his newly secured Creative Director role, the funnyman is set to showcase the simple pleasures made possible via the brand’s hotels InterContinental Hotels Group has renewed...

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Branding Featured News

TREND Hits Home with HGTV Stars as Brand Ambassadors

Deborah Joy Peter

March 29, 2016March 29, 2016

Christina and Tarek El Moussa will represent the brand’s sister company Granite Transformations, a full-service remodelling franchise TREND Group, international producer of full body glass...

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Branding Campaigns Featured News

Toyota Heralds Best Seller’s Golden Year with #Corolla50

Deborah Joy Peter

March 24, 2016March 24, 2016

A campaign has rolled out to showcase how the brand has powered memories and milestones for millions worldwide Toyota has rolled out the Corolla 50th Anniversary...

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News Public Relations

MWWPR Hires Gordon to Lead Research and Insights

Deborah Joy Peter

March 23, 2016March 23, 2016

She will oversee thought leadership, audience, and category trend analysis, insights and agency-wide measurement MWWPR has welcomed Michelle Gordon to the global independent firm as Senior Vice...

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Branding Campaigns Featured News

Strongbow Paints Town Red with Cherry Blossom Debut

Deborah Joy Peter

March 22, 2016March 22, 2016

The premiere of the brand's latest addition follows the recent roll-out of a new television commercial starring actor, Patrick Stewart Strongbow has unveiled its latest...

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Branding Campaigns Featured News Videos

Cookie Monster Steals over 3M Views for Apple’s iPhone 6s Timer Ad

Deborah Joy Peter

March 21, 2016March 24, 2016

Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

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Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...

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Branding Featured News Videos

Visit California Debuts Dream365TV Video Hub

Deborah Joy Peter

March 17, 2016March 17, 2016

The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State Visit California has launched its online video hub, Dream365TV. Home to...

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Branding Featured News Videos

Tru by Hilton Brand Breaks Ground in Georgia

Deborah Joy Peter

March 16, 2016March 16, 2016

At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

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Branding Featured News

British Airways Psyched Over Hypnotherapy Deal

Deborah Joy Peter

March 15, 2016March 15, 2016

The initiative emphasises the brand’s commitment to key airline firsts and a huge breadth of content on its High Life channel British Airways has added...

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Advertising Featured News Videos

Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...

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Branding Featured News

DHL Redefines Ocean Freight with First Green Service

Deborah Joy Peter

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...