Deborah Joy Peter, Author at World Branding Forum

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The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

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Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Honor Lights Up India with #YehDiwali Campaign

Deborah Joy Peter

October 31, 2018October 31, 2018

Huawei-owned smartphone brand, Honor, has created a push for India in line with the upcoming Diwali festivities to celebrate human bonds. Honor has launched a campaign in...

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Visit London Creates First with #LondonParisNow

Deborah Joy Peter

October 30, 2018October 30, 2018

Visit London has teamed up with the Paris Tourist Office and Eurostar to urge American millennials to visit London and Paris as one vacation. Visit...

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CoolSculpting and Kristin Davis Talk Denim

Deborah Joy Peter

October 29, 2018October 29, 2018

CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim. CoolSculpting has partnered...

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Shiseido Seals The Party Bus Story with a Kiss

Deborah Joy Peter

October 26, 2018October 26, 2018

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

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Burger King Goes Bun in the Night for Halloween

Deborah Joy Peter

October 25, 2018October 25, 2018

Burger King has introduced a new quarter-pound flamed-grilled beef sandwich. The Nightmare King is clinically-proven to cause nightmares. Burger King is adding a spooky twist...

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Rimmel and Rita Ora Tackle Beauty Cyberbullying

Deborah Joy Peter

October 24, 2018October 24, 2018

Rimmel and Cybersmile have partnered over a campaign addressing beauty cyberbullying. Rita Ora, as brand ambassador, leads the push. Rimmel has introduced an initiative to combat...

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Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...

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Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

October 22, 2018October 22, 2018

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Kilbeggan Raises Glass to Rare Small Batch Rye

Deborah Joy Peter

October 19, 2018October 19, 2018

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...