Anisha Kapoor, Author at World Branding Forum

Read Time:1 Minute, 22 Second

WPP awarded with global PR business of Mainstream and Upscale brands InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has expanded its...

Read Time:2 Minute, 48 Second

Advertising Industry Marketing

Andrés Ordóñez Joins FCB as Chicago Chief Creative Officer

Anisha Kapoor

August 7, 2019

FCB new creative leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as...

Read Time:47 Second

Advertising Featured Marketing

BBC commissions fan art for Peaky Blinders campaign

Anisha Kapoor

August 7, 2019August 7, 2019

BBC Creative called on fans to submit their fan art of the cult TV show, Peaky Blinders, ahead of the next season. More than a...

Read Time:37 Second

Branding Featured News

Sports Direct expands empire with Jack Wills acquisition

Anisha Kapoor

August 6, 2019August 6, 2019

Sports Direct have won a bid to take over failing brand Jacks Wills, after the company went into administration. Bought for £12.75 million, it will...

Read Time:1 Minute, 0 Second

Featured Marketing News

Sky Sports secures Screwfix sponsorship

Anisha Kapoor

August 5, 2019August 5, 2019

Screwfix have become the first company to sponsor Sky Sports in a new seven-figure deal. As the ‘Official Partner’, Screwfix will be able to use...

Read Time:53 Second

Marketing News

McDonald’s trials take-away only

Anisha Kapoor

August 2, 2019

McDonald’s has opened it’s first take-away only branch in Fleet Street, London. Targeting city workers the McDondald’s will offer the grab-and-go service with a slightly...

Read Time:43 Second

Featured Marketing News

Waitrose to expand plastic free offering

Anisha Kapoor

August 2, 2019August 5, 2019

Following the huge success of the plastic free trial Waitrose launched in Oxford this year, the brand have announced they will be extending the offer....

Read Time:50 Second

Featured Marketing News

Friends pop up to open in New York

Anisha Kapoor

July 30, 2019July 30, 2019

A pop up created to commemorate 25 years since the Friends TV show came to our screens is coming to New York City this September....

Read Time:2 Minute, 1 Second

Campaigns Industry

Hotwire Partners with WaterAid UK to Support Life-Changing Work

Anisha Kapoor

July 25, 2019

Hotwire - New pro bono communications programme will help communities around the world break free from poverty Hotwire, a global communications agency, has announced it...

Read Time:39 Second

Advertising Featured Marketing News

Extinction Rebellion and Stella McCartney team up

Anisha Kapoor

July 24, 2019July 24, 2019

Extinction Rebellion and Stella McCartney have come together for McCartney’s Winter Collection for 2019. McCartney who is well known for environmental activism has taken one...

Read Time:2 Minute, 15 Second

Industry Public Relations

5W Public Relations Enters Partnership with Indie Beauty Media Group

Anisha Kapoor

July 24, 2019

5W and Indie Beauty three-year partnership to further IBE as innovator in beauty, wellness, lifestyle and business categories For the third consecutive year, 5W Public...

Read Time:1 Minute, 22 Second

Advertising Industry

Ad Council Launches Consultancy ‘Ad Council Edge’

Anisha Kapoor

July 22, 2019July 22, 2019

Ad Council arm will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change The Ad Council, a leading...