Anisha Kapoor, Author at World Branding Forum

Read Time:1 Minute, 49 Second

The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of their new campaign...

Read Time:1 Minute, 35 Second

Branding Design Featured

Harringtons Pet Food Re-Brand

Anisha Kapoor

January 13, 2023

Robot Foods has announced the re-brand for Harringtons pet food to update its market positioning. The new look was brought in across their wet and...

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General Marketing News

Nando’s Introduces ‘Liability Waiver’

Anisha Kapoor

January 6, 2023January 6, 2023

Nando's have introduced a new level of spice that is so hot that those willing to try it will need to sign a 'liability waiver'....

Read Time:1 Minute, 24 Second

Advertising Featured

Warner Hotels Launches New Ad

Anisha Kapoor

December 20, 2022January 3, 2023

Warner Hotels launches a new ad campaign to promote it's adults-only hotels. Teaming up with advertising agency, Now, Warner has created a parallel universe, Hollywood...

Read Time:1 Minute, 18 Second

Advertising Videos

Ryan Reynolds Raises Money For SickKids

Anisha Kapoor

December 14, 2022

Ryan Reynolds has teamed up with the Sick Kids charity again this year to raise money for the Canadian charity. Each year, Ryan Reynolds wears...

Read Time:1 Minute, 12 Second

General Technology

View Once Feature Coming To What’s App

Anisha Kapoor

December 12, 2022December 12, 2022

What’s App is working on a new ‘view once’ feature for texts. This feature can already be applied to images and videos sent on the...

Read Time:1 Minute, 36 Second

Advertising Featured

Heineken and Le Pub join forces for #WorkResponsibly Campaign

Anisha Kapoor

December 8, 2022December 8, 2022

Heineken have teamed up with the agency Le Pub to create a new campaign centred around the hashtag ‘workresponsibly’. The campaign is being promoted to...

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Advertising Campaigns Featured Marketing

H&M Advent Calendar Billboard

Anisha Kapoor

December 7, 2022December 7, 2022

The H&M Advent Calendar is live! This year brands are pulling out all the stops to ensure they are at the forefront of shoppers’ minds....

Read Time:1 Minute, 31 Second

Featured Industry News

Heineken Lanka begins local brewing of its flagship beer brand

Anisha Kapoor

August 11, 2021August 11, 2021

This move signifies the importance of the Sri Lankan market to the Dutch international brewer, Heineken, and comes at a time when the country needs...

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Industry News

P&G appoints Jon R. Moeller as President and Chief Executive Officer

Anisha Kapoor

August 2, 2021

Mr Taylor will lead the Board of Directors and provide advice and counsel to the CEO and P&G leadership on Company decisions The Procter &...

Read Time:2 Minute, 20 Second

Branding Industry News

Ogilvy names Kim Johnson Global CEO of Ogilvy Health

Anisha Kapoor

July 12, 2021

Kim will be responsible for further accelerating Ogilvy Health's growth starting 26 July Ogilvy Health has announced that health industry leader Kim Johnson has been...

Read Time:1 Minute, 42 Second

Branding Industry News

5WPR welcomes internationally acclaimed publishing house

Anisha Kapoor

July 8, 2021July 8, 2021

5WPR is tasked with further introducing the international publishing house to the US market 5W Public Relations (5WPR), one of the largest independently-owned PR firms...