Subaru of America has rolled out the newest version of its Forester with an advertising campaign featuring three creative spots for television.
Subaru of America has debuted a series of spots around the launch of its 2019 Forester. The effort affords an intimate look into the lives of three different owners and promotes the vehicle’s safety features. The key highlight is its DriverFocus Distraction Mitigation System.
Created by Carmichael Lynch, the three commercials debut in 60-second formats. Part of a wider push which includes targeted partnerships and digital promotions, each is a depiction of personal experiences. The shorts are available for viewing on YouTube and social media.
The campaign entails partnerships like CBS’s Life in Pieces and a content series with talent from the TBS and TNT programme, Miracle Workers. The initiative also includes premium digital videos and streaming platform integrations for engagement. The series features:
“The Forester campaign showcases our commitment to providing safe, versatile, and reliable vehicles. Our drivers can continue their adventures confidently in an SUV that encompasses all that they love,” said Alan Bethke, SVP of Marketing for Subaru of America.