The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch.
Subaru of America has rolled out a push to mark its eleventh annual Share the Love festivities. Airing nationally, the creative effort features a series of shorts which shines a light on the stories of those impacted by the initiative, including the carmaker’s non-profit programme partners.
Developed in collaboration with Carmichael Lynch, the 15- and 30-second commercials are now running on television and across select digital and social media channels. Unique integrations have been crafted to maximise reach. Exposure via Good Morning America has been set for 20 November.
The exercise will also see an ATTN: alliance. The media organisation addresses key societal topics and conversations using compelling videos. Subaru will tie up with the outfit to bring to its audiences curated content that promotes the power of social responsibility and the brand’s message of positivity.
Fans can expect a series of episodes on popular podcast, Science Vs. Meanwhile, the automotive giant will donate $250 from every vehicle purchase and lease, with over 600 of its retailers participating throughout America. Four charities are being supported with Share the Love.
Apart from National Park Foundation, ASPCA, Make-A-Wish, and Meals on Wheels America, the nationwide Subaru retail network has selected close to 700 local organisations to support. The current installation marks the third year the group has lifted the cap on its outgoing contributions.
“Working with these longstanding partners and local charitable organisations allows us and our retailers to support our communities in meaningful ways. We are excited to reveal this new campaign and shine a light on those efforts,” said Alan Bethke, SVP of Marketing at Subaru of America.
By year-end, the marque hopes to exceed a grand total of $140 million in aid since the start of the overall effort eleven years ago. View the latest creative spots here: