Pringles will be the sponsor for one of the biggest eSports league in Europe, the League of Legends EU Championships (LEC).
The first LEC season which began in January 2019 will hold it’s finals in Greece from 7-8 September, and Pringles are the main sponsor. 115 million cans of Pringles will be branded with LEC, plus a chance for players to win rare character skins or a trip to the LEC studio which is based in Berlin.
Dominik Schafhaupt, the marketing manager for snacks in northern Europe at Pringle’s owned Kellogg said: “We’ve been steadily developing our esports foot print to gain stronger brand recognition with the community.”
“We’ve been present at a series of major tournaments generating content and arranging activations but it’s important we keep expanding our outreach and that we’re able to speak to esports fans across different titles. We’ve seen the energy and passion of the LEC fans and were excited to work with the team at Riot to help us build our relationship with their community for the Summer Finals.”