Advertising Archives | World Branding Forum

Under Armour Launches Make that Old for Curry 3

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

Read Time:1 Minute, 16 Second

Advertising News

Ogilvy CommonHealth Names Group’s Global CCO

October 24, 2016October 24, 2016

Scott Watson has been elevated to Global Chief Creative Officer for Ogilvy CommonHealth Worldwide to lead the agency's operations. Ogilvy CommonHealth Worldwide, the health behaviour...

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Oakheart Hails Brotherhood with Masculine Charm

October 21, 2016October 21, 2016

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

Read Time:1 Minute, 48 Second

Cannes Lions Reveals 2016 Creativity Report Results

October 20, 2016October 20, 2016

The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

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Under Armour Drives Strength with Christin Rose

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Advertising Industry News

Warc Opens Enrollment for Fifth Innovation Awards

October 18, 2016October 18, 2016

Now in its fifth year, the Innovation Awards by Warc is free and open to all forms of marketing and communications from any country. Online...

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Mary Kay Empowers Female Entrepreneurs with I Can

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Norton Raises Voice against Cyberbullying with Grey

October 14, 2016October 15, 2016

Norton draws attention to cyberbullying through a campaign led by Grey San Francisco which urges parents to support their kid sufferers. Global cybersecurity giant, Norton, has...

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Abercrombie & Fitch Redefines Brand Identity

October 13, 2016October 13, 2016

The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

Read Time:1 Minute, 33 Second

Corra Names London EMEA Commercial Director

October 12, 2016October 12, 2016

Newly hired by Corra, Alex Shepherd brings to the role over 15 years of experience, having worked in several key facets of the retail business. Digital...

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Lincoln Photo Journeys with Annie Leibovitz