Advertising Archives | World Branding Forum

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MeWe launches "MeWe's", the first dual-camera video As people across the globe are staying indoors, self-quarantined due to Coronavirus, MeWe, the rapidly growing Facebook competitor,...

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Advertising Campaigns Featured News

Axe “Don’t over think it” basketball stink cam commercial

Olivia Pearce

March 16, 2020

Axe launched an advertisement campaign advising men not to overthink The Axe campaign launched on Monday, 9 March 2020 which marks the Unilever-owned brand’s first...

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Advertising Industry Marketing

Kantar acquires Mavens of London to expand digital consultancy offering

Anisha Kapoor

March 16, 2020

Mavens optimise performances of digital environments, SEO, search and content strategies Mavens team complements the offer within Kantar Analytics Practice, which combines Kantar’s unique understanding of...

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Advertising Design Featured News

Lay’s and Dreamworks Animation Trolls debut new Lay’s Poppables

Eliza Jane

March 13, 2020

Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans Through a new rockin'...

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Advertising Featured News

Chips Ahoy! cookies teams up with Hershey’s and Reese’s

Joshua Hughes

March 12, 2020

Chips Ahoy! cookies innovate two new cookies with Hershey's milk chocolate and mini Reese's Pieces candy When Chips Ahoy! cookies, Reese's and Hershey's come together, nothing...

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Advertising Featured Marketing News

Familiar Creatures creates 80’s jingle with brewing company

Joshua Hughes

March 12, 2020

Familiar Creatures creates retro 80's jingle for craft beer drinking dads Devils Backbone Brewing Company partnered with Familiar Creatures for the second year in a...

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Advertising Campaigns Featured News

Squatty Potty redefines pooping with latest branding and message

Eliza Jane

March 12, 2020March 12, 2020

Join the bowel movement with the latest Squatty Potty Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice...

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Advertising Campaigns Featured News

Schweppes ‘Here’s to Character’ campaigns growth into sophistication

Olivia Pearce

March 11, 2020

Schweppes campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising transition into maturity and sophistication. Schweppes is the...

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Advertising Campaigns Featured News

Poise and Busy Philipps team up to shatter below-the-belt health stigmas

Olivia Pearce

March 11, 2020

Poise is partnering with Busy Philipps to launch It Takes Poise – a campaign aimed to empower women to address taboo topics head-on In an...

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Advertising Featured Marketing News

Starbucks and Vera Wang partner on designer merchandise in Asia

Eliza Jane

March 11, 2020

Starbucks collaborates with Vera Wang to release limited-edition designer merchandise, available exclusively at Starbucks stores in Asia Coffeehouse chain Starbucks x Vera Wang designer collaboration...

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Advertising Industry Marketing

Ogilvy brings on Drew Warren as Executive Vice President for IHG

Anisha Kapoor

March 10, 2020

Ogilvy has hired Drew Warren from Ketchum, where he has worked for the past ten years most recently as Senior Vice President and marketplace leader...

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Advertising Industry Marketing

WPP acquires data science company Sandtable boosting capabilities

Anisha Kapoor

March 10, 2020

WPP's GroupM acquires Sandtable, the data science company specialises in behavioural analytics and advanced simulations Sandtable is pioneering the use of simulations to understand human...