Advertising Archives | World Branding Forum

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The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

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Advertising Featured Industry News

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

Joshua Hughes

October 9, 2015October 9, 2015

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

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Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

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Advertising Featured Industry News

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

Joshua Hughes

October 8, 2015October 8, 2015

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta, Porsche,...

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Advertising Industry News Technology

Geometry Global UK Names Martin Smith to Dual Role

Thomas Ng

October 8, 2015October 8, 2015

Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

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Advertising Industry News

Ogilvy & Mather UK’s Gordon Returns as Group Transformation Director

Joshua Hughes

October 7, 2015October 7, 2015

The O&M veteran exits her Group Chairman role in Singapore to drive collaboration and integration across the group while based in London Ogilvy & Mather...

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Advertising Branding Campaigns Featured News Videos

Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

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Advertising Campaigns Featured News Videos

Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Advertising Featured News Videos

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...

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Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...