Advertising Archives | World Branding Forum

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The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...

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Advertising News

American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

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Advertising Campaigns Featured News Videos

Kia Launches Optima Push Featuring NBA’s Blake Griffin

Anisha Kapoor

October 26, 2015October 26, 2015

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

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Advertising Campaigns Featured News Videos

McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

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Advertising Featured News

Vision 7 Names Digital Creative Director for Camp Playa

Joshua Hughes

October 23, 2015October 23, 2015

As its new creative head, the marketing and product design veteran is responsible for continually evolving the agency’s creative vision Camp Playa, the new integrated communications...

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Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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Advertising Campaigns Featured News Videos

Dairy Queen Celebrates Fandom with Kingly Treatment

Joshua Hughes

October 21, 2015October 21, 2015

In partnership with Diet Coke, the food giant has launched a nationwide promotional push to reward fans by granting wishes Dairy Queen has partnered with...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...

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Advertising Industry News

Geometry Names Juan José Chief Creative Officer for UK

Deborah Joy Peter

October 20, 2015October 20, 2015

He will lead creativity across all client brands including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, and more Geometry Global UK’s newly appointed Chief Executive Officer,...

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Advertising Industry News

WPP Assigns Larkins to Government & Public Sector Practice

Joshua Hughes

October 20, 2015October 20, 2015

His role will see him work particularly with Millward Brown Vermeer to bring its communications and marketing capability offer to government clients worldwide WPP’s Government & Public...