Advertising Archives | World Branding Forum

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The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers During an appearance on the...

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Advertising Featured Industry News

McCann Worldgroup Names Alex Lubar CEO for London

Joshua Hughes

October 29, 2015October 29, 2015

He will transition to the new role beginning January 2016 and work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson McCann Worldgroup has appointed Alex...

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Advertising Campaigns News

RSM UK Launches Nationwide Campaign to Announce Rebrand

Joshua Hughes

October 28, 2015March 22, 2016

The media push debuts the marque’s new branding from its previous Baker Tilly trademark using outdoor, digital, and print advertising Media Agency Group has launched a latest...

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Advertising Campaigns Featured Marketing News Videos

Schneider Electric Powers Up with Life Is On

Deborah Joy Peter

October 27, 2015October 27, 2015

The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...

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Advertising News

American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

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Advertising Campaigns Featured News Videos

Kia Launches Optima Push Featuring NBA’s Blake Griffin

Anisha Kapoor

October 26, 2015October 26, 2015

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

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Advertising Campaigns Featured News Videos

McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

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Advertising Featured News

Vision 7 Names Digital Creative Director for Camp Playa

Joshua Hughes

October 23, 2015October 23, 2015

As its new creative head, the marketing and product design veteran is responsible for continually evolving the agency’s creative vision Camp Playa, the new integrated communications...

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Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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Advertising Campaigns Featured News Videos

Dairy Queen Celebrates Fandom with Kingly Treatment

Joshua Hughes

October 21, 2015October 21, 2015

In partnership with Diet Coke, the food giant has launched a nationwide promotional push to reward fans by granting wishes Dairy Queen has partnered with...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...