T-Pain stars as “Cousin T” in Lipton Iced Tea’s digital content series encouraging viewers to reclaim their time with loved ones
To show just how sweet life can be when we take time for the ones we love, Lipton Iced Tea is teaming up with multi-award winning hitmaker T-Pain to star in a digital content series called “Have Some Tea with Cousin T” as the titular character. As an added bonus, the brand is also launching a sweepstake in which one grand prize winner will receive an ultimate cookout with Cousin T aka T-Pain himself.
“No matter how busy I get, I know how valuable those moments of quality, uninterrupted time with close friends and family are. We can all use the reminder to stop and connect, and I’m excited to be doing that with Lipton Iced Tea as everyone’s soon-to-be-favourite fun cousin, Cousin T, bringing the laughs with every sip of iced tea,” said Grammy-Award Winner T-Pain.
Playfully inspired by ’90s live-audience sitcom formats, the mini-episodic series follows Cousin T as he brings the tea and the laughs to his family while showcasing his different “personali-teas” alongside delicious Lipton Iced Tea offerings:
Cousin T will also show the family how some of the tastiest summertime meals go best with their favourite Lipton Iced Teas including BBQ ribs with Georgia Peach Tea.
“For 130 years, Lipton Tea has been at the centre of shared family moments, connecting us over our favourite meals. Today, with more delicious, iced tea offerings than ever before, we’re here to give consumers more ways to stay refreshed and make every meal better with Lipton this summer. As a family man himself, T-Pain is the perfect person to show how teatime has evolved by bringing these fun, family adventures to life,” said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division).
Lipton Iced Tea is also making the digital series a reality for one lucky fan, giving consumers a shot at their own quality time with Cousin T. One grand prize winner will kick it with newly self-proclaimed Grill Master, T-Pain, at the ultimate cookout for a one-of-a-kind experience catered by a local Black-owned restaurant. The first prize winner will receive a custom BBQ grill with all the grilling accessories, and a year’s supply of refreshing Lipton Iced Tea.
In partnership with Pepsi Stronger Together, PepsiCo’s series of tailored community grassroots-based programmes, Lipton and T-Pain will award six local restaurants with a US$5K/£3.6K grant donation each, US$30K/£21.7K in total, for restoration and support following last year’s hardships faced by the foodservice community.