World Branding Forum

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T-Pain stars as "Cousin T" in Lipton Iced Tea's digital content series encouraging viewers to reclaim their time with loved ones To show just how...

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Advertising Campaigns Featured News

Lipton Iced Tea encourages Americans to savour moments together

Joshua Hughes

June 14, 2021

Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin' and start sippin' with the launch of Lipton Sunshine...

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Advertising Campaigns Featured News

Pure Leaf Iced Tea and Amy Poehler teach us the art of No-ing

Joshua Hughes

February 28, 2020

Pure Leaf "No Is Beautiful" campaign encourages us to say "no" to the things that do not matter so we can say "yes" to more...

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Campaigns Featured News

Lipton and TripAdvisor Partner on 2018 Route 66 Road Trip Gems

Olivia Pearce

June 5, 2018

Road Trippers invited to experience the best of iconic American highway the weekend of Iced Tea Day with Lipton and TripAdvisor Just as families are...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...