World Branding Forum

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Allyson Felix defines her legacy ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is...

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Campaigns Featured News

Pantene launches its “Family is #BeautifulLGBTQ” series

Olivia Pearce

November 17, 2020

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the hair...

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Advertising Featured Marketing News

Pantene launches Power of Grey campaign

Joshua Hughes

July 29, 2019July 29, 2019

Pantene, owned by Procter & Gamble (P&G) have launched a new campaign, Power of Grey, to encourage people to embrace grey hair. The new campaign...

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Campaigns Featured News

Pantene Launches New Revival LGBTQ Campaign

Olivia Pearce

June 20, 2019June 20, 2019

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...

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Campaigns Featured News Videos

Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Advertising Featured News Videos

Pantene Unveils Gold Series Spot Starring Jillian Hervey

Deborah Joy Peter

March 23, 2017March 23, 2017

Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair. For the next chapter of...

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Branding Campaigns Featured News

Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Advertising Featured News Videos

Pantene Debuts Dad-Dos with Strong is Beautiful

Joshua Hughes

February 4, 2016February 4, 2016

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...