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Apple, World’s Most Valuable Brand
With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware,...
Apple becomes first firm to hit $3tn market value
The firm Apple’s share price has risen by around 5,800% since co-founder and former chief executive Steve Jobs unveiled the first iPhone in 2007.
Apple...
Apple announces new ‘self-service repair’ scheme
Apple plans to launch their new “self-service repair” scheme by early 2022 in the US. The programme will cover replacing batteries, screens and cameras...
Apple powers ahead in new renewable energy solutions
A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030
Apple...
Apple donates PPE gears to Zambia to fight against Covid-19 and HIV
As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June...
Apple announces its expansion of renewable energy footprint in Europe
While Apple’s operations are already powered by 100 per cent renewable energy and carbon-neutral, this new commitment will mean that by 2030, every Apple...
Apple announces Mac transition to Apple silicon
This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the...
Apple announces its annual WWDC20 will be hosted virtually starting June
Apple has announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple...
Apple and Google collaborate on COVID-19 contact tracing technology
In the spirit of collaboration, Google and Apple, both technology companies, have announced a joint effort to enable the use of Bluetooth technology to help...
Apple Airpods shut’s out the bustle with just a “snap” in latest ad
Apple Airpods latest advertisement with Flume will have you dancing through the day and night
The Apple advertisement, titled "Snap," is a product demonstration. It...
Apple Lunar New Year ad focuses on single mother’s struggle
Apple rings in Lunar New Year with professionally casted film starring Zhou Xun and directed by Theodore Melfi
Apple continues its "shot on iPhone" advertising...
Apple to launch health Research app
Apple announced yesterday that they will be rolling out a Research app allowing consumers to contribute to health research in the US.
The three studies,...
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