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SK-II STUDIO supports women entrepreneurs in Tokyo
SK-II shines a much-needed spotlight on women-owned small businesses and entrepreneurs in Tokyo that has been highly impacted by the pandemic
Furthering its commitment towards...
SK-II sets up global film studio division “SK-II STUDIO”
SK-II's studio division and content hub will be dedicated to tackling social pressures impacting women today through the power of film and storytelling
Inspired by...
SK-II and Olympic athletes challenge toxic competitions in beauty
As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic...
SK-II Pitera Essence Gets Love Song by John Legend
SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend
The "Legend" of Pitera literally comes...
SK-II Partners with Katie Couric in Timelines Series
"Timelines" Series by SK-II and Katie Couric hoped to spark conversations surrounding marriage pressure and societal pressures
At the 2019 Cannes Lions festival, global prestige...
SK-II Casts James Corden in Bare Skin Chat
Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities.
SK-II is putting a fresh spin...
SK-II #INeverExpire Campaign Challenges Age-Related Pressure
Actress, Journalist, CEO, Others Share Their Own Stories in SK-II Campaign in Hopes of Changing Dialogue
Skincare brand, SK-II, has encouraged women to challenge the...
SK-II and National Geographic Partner for Branded Vignettes
A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put...
SK-II Launches #ChangeDestiny with Cate Blanchett
In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring...
Elon Musk strikes deal to buy Twitter for $44bn
Elon Musk struck a deal to buy Twitter, the shock bid less than two weeks ago and he expressed that Twitter had "tremendous potential"...
Dries Van Noten to Debut Beauty Line
A designer beloved for fashion that marries beauty and brains, Van Noten, is known for a love of juxtaposition. He is said to enjoy...
Lifebuoy launches huge public health appeal to tackle the pandemic
Lifebuoy emphasises the vital importance of maintaining hygiene precautions such as handwashing with soap, social distancing and mask-wearing, as well as accepting vaccinations when...
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Evolving the look of the olympic brand
The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications...
