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Pantene and Allyson Felix celebrates the everyday momentsvideo

Pantene and Allyson Felix celebrates the everyday moments

Allyson Felix defines her legacy ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is...
Pantene launches its "Family is #BeautifulLGBTQ" seriesvideo

Pantene launches its “Family is #BeautifulLGBTQ” series

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the...
Power of Grey

Pantene launches Power of Grey campaign

Pantene, owned by Procter & Gamble (P&G) have launched a new campaign, Power of Grey, to encourage people to embrace grey hair.  The new campaign...
Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” Campaignvideo

Pantene Launches New Revival LGBTQ Campaign

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...
pantene japan babychancovideo

Pantene Japan Pairs Babychanco with Kondo

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...
pantene 14 day challenge

Pantene Washes Off the Stink of Bad Hair Days

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...
Pantene Teams Up with Priyanka Chopra in Go Gentle Campaignvideo

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...
pantene jillian herveyvideo

Pantene Unveils Gold Series Spot Starring Jillian Hervey

Pantene has released a new advertisement starring ambassador, Jillian Hervey, to spotlight its Gold Series range for African American hair. For the next chapter of...
pantene priyanka chopra

Pantene Names Priyanka Chopra Global Ambassador

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...
Pantene Jillian Hervey

Pantene Celebrates Summer and Curls with Jillian Hervey

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...
Pantene Ellie Goulding

Pantene Names Goulding Ambassador for #StrongIsBeautiful

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...
Pantene Jason Wittenvideo

Pantene Debuts Dad-Dos with Strong is Beautiful

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...


Little Mistress

Little Mistress Is Now in the Hands of Poeticgem Group

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little...
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