World Branding Forum

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New Balance and Loro Piana have teamed up to create a limited-edition 990v6 sneaker. Combining athletic performance with luxury materials, this shoe is a must-have for collectors.

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Joe Freshgoods’ Reveals ‘Belly’ Inspired New Balance 990v4 Collection

Maheen Fatima

December 3, 2023

Joe Freshgoods has collaborated again with New Balance UK to unveil a new collection centered on the iconic New Balance 990v4 sneakers. The forthcoming New...

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Advertising Branding Featured General News

New Balance 550 and 580 Silhouettes Use Japanese Boro Method

Maheen Fatima

November 3, 2023

Have you ever heard about the Japanese profound Boro technique? If not, the New Balance 550 and New Balance 580 silhouettes present a perfect physical...

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Design Featured Marketing

New Balance and Bodega’s Fresh 610 Sneakers Are Here

Ashley Ooi

June 16, 2023

Footwear fans will rejoice at New Balance and Bodega’s latest collaboration – the New Balance x Bodega 610. A reimagined model, the sneakers combine Bodega’s...

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Campaigns Featured News

New Balance unveils the next chapter in its ‘We Got Now’ campaign

Olivia Pearce

May 11, 2021

The ad shows an intimate look into what drives Team New Balance athletes Global athletic leader, New Balance, has unveiled the next chapter in its...

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Campaigns Featured News

New Balance celebrates the power of female experiences in new campaign

Joshua Hughes

March 10, 2021

New Balance shares a variety of its female athletes’ and ambassadors’ stories and experiences across all its owned channels New Balance has celebrated International Women’s...

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Branding Featured News

New Balance announces multi-year sponsorship deal with FC Tokyo

Olivia Pearce

December 14, 2020December 14, 2020

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo...

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Campaigns Featured News

New Balance features CoCo Gauff in its latest We Got Now campaign

Olivia Pearce

September 7, 2020

New Balance We Got Now spots highlights the brand’s roster of world-renowned athletes, showcasing their individual talents within their respective sports and their desire to...

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Campaigns Featured News

New Balance features Sadio Mané in its latest campaign video

Olivia Pearce

July 2, 2020

New Balance and Sadio Mané celebrates historical win with a new 'We Got Now' campaign video Global athletic brand New Balance has launched the next...

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Campaigns Featured News

New Balance and its athletes donate footwear to medical workers

Olivia Pearce

May 14, 2020

New Balance, a sports apparel brand, recently announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle,...

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New Balance Canada Races Ahead with 3D Technology

Olivia Pearce

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...

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News Technology Travel

Samsonite Soars to New Heights with Proxis Space Launch

Rene Andre

October 25, 2024November 1, 2024

Samsonite sent its lightest suitcase, Proxis, to the edge of space near Las Vegas, partnering with Sent Into Space to showcase cutting-edge travel innovation.