World Branding Forum

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By 2025, Nescafé expects to have 100% responsibly sourced coffee, tracing it back to an identified farmer group Nescafé is one of the world's most...

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Campaigns Featured News

NESCAFÉ launches its latest campaign with Publicis Worldwide

Eliza Jane

September 24, 2020

NESCAFÉ's "Make Your Moment Matter" campaign encourages people to celebrate life moments that we often take for granted and to take the time to enjoy...

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Branding Featured News

Nescafé Sweetens Deal with Creamy Coffee Concept

Olivia Pearce

June 9, 2017June 9, 2017

Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...

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Press Release

Apple, BMW, Cartier, Google, Nescafé und Schwarzkopf unter 210 Preisträgern der World Branding Awards 2016 im Kensington-Palast

WBF

September 20, 2016April 3, 2017

LONDON --(BUSINESS WIRE)-- 20.09.2016 -- Bei der dritten Verleihung der prestigeträchtigen World Branding Awards wurden 210 Marken aus 30 Ländern heute in einer glanzvollen Veranstaltung...

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Branding Featured General News

Sprite Outshines Household Penetration 2022 With 34M Shoppers

Maheen Fatima

July 18, 2023July 18, 2023

The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

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Branding Featured News

Starbucks and Nestlé Form Global Coffee Alliance

Olivia Pearce

May 8, 2018

Nestlé to Bring Starbucks Packaged Coffee into Regional Markets Globally; Starbucks Brand Portfolio to Be Represented on Nestlé’s Single Serve Capsule Systems, including Nespresso and...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Press Release

World Branding Awards Honour 210 “Brand of the Year” Winners

WBF

September 20, 2016April 3, 2017

Apple, BMW, Google, Nescafé, and Starbucks were among the 210 winners of the 2016 World Branding Awards at Kensington Palace LONDON, September 20, 2016 –...

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Press Release

한국 브랜드, 2016 월드 브랜딩 어워드 수상 브랜드에 선정

WBF

September 20, 2016April 3, 2017

런던--(BUSINESS WIRE)-- 제3회 월드 브랜딩 어워드(World Branding Awards)에서 30개 나라의 210개 브랜드가 "올해의 브랜드(Brand of the Year)"에 선정됐다. 시상식은 오늘 켄싱턴 팰리스(Kensington Palace) 로비와 오랑쥬리에서...