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BMW partners world’s leading esports teams in UnitedInRivalry
BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home”
The BMW brand, a winner of...
Renault Launches New Idents on Sky Sports Featuring Thierry Henry
Renault renews partnership with Sky Sports and celebrates the dedication of football fans to be part of the game
Renault has launched its latest campaign ‘The...
ASICS returns to its roots to uplift the world through sports
As the world faces the risk of a mental health pandemic, ASICS renews its commitment to move minds through sport
As the world faces the...
Conrad Hotels & Resorts Lands on Bora Bora Shores
Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui.
Conrad Hotels & Resorts, a...
News Corp Logs On with Unruly to Grow Digital Business
News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to...
EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane...
Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History
Electronic Arts Inc. (NASDAQ:EA), the...
TAG Heuer to go into Sports Marathons
As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper.
The manufacture is thus reaffirming its sporting...
PUMA announces long-term partnership with footballer, Neymar Jr
Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and...
Evolving the look of the olympic brand
The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications...
Clarks looking for reboot under new leadership
Clarks began with a sheepskin slipper in 1825, but Clarks is moving out of its comfort zone in a battle for survival under new...
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Pepsi MAX rewards the bold for ‘Challenge Your Taste’ campaign
Pepsi MAX rewards those that are bold enough to challenge norms, conventions and cliches in pursuit of bolder, better, and tastier experiences
Pepsi MAX has...