World Branding Forum

Read Time:3 Minute, 54 Second

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...

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Advertising Featured News

Renault Launches New Idents on Sky Sports Featuring Thierry Henry

Joshua Hughes

August 9, 2019

Renault renews partnership with Sky Sports and celebrates the dedication of football fans to be part of the game Renault has launched its latest campaign ‘The...

Read Time:3 Minute, 48 Second

Campaigns Featured News

ASICS returns to its roots to uplift the world through sports

Eliza Jane

January 19, 2021

As the world faces the risk of a mental health pandemic, ASICS renews its commitment to move minds through sport As the world faces the...

Read Time:1 Minute, 35 Second

Branding Featured News

Conrad Hotels & Resorts Lands on Bora Bora Shores

Olivia Pearce

July 15, 2016July 15, 2016

Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui. Conrad Hotels & Resorts, a...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

Read Time:2 Minute, 33 Second

Branding Featured News Technology

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

Read Time:2 Minute, 46 Second

Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

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Branding Featured News

PUMA announces long-term partnership with footballer, Neymar Jr

Olivia Pearce

September 14, 2020

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired...

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Campaigns Fashion General

Ralph Lauren Honours Navajo Heritage with New Capsule

Nara James

November 5, 2024November 5, 2024

On Tuesday, October 29, Ralph Lauren introduced the second instalment of its Artist in Residence program, a capsule collection designed in collaboration with Diné (Navajo)...

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Fashion General News

Pharrell Williams Collaborates with Evian for Tennis-Inspired Apparel

Nurul Rustam

August 19, 2024August 19, 2024

Pharrell Williams’ Humanrace brand has partnered with Evian to create a new tennis-inspired clothing line. The collection will be released before the US Open starts on August 26. The clothes are designed to be comfortable and stylish, reflecting Pharrell’s active lifestyle and love for tennis.

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Branding Marketing News

Kylian Mbappé Partners with Accor to Support Young Talent

Jordan

July 22, 2024August 16, 2024

Football superstar Kylian Mbappé unites with hospitality leader Accor in a long-term commitment to building a more inclusive and sustainable future.

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Advertising Branding Campaigns General

Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East

Nurul Rustam

May 13, 2024May 13, 2024

Club Med, renowned for its expertise in luxury all-inclusive vacations, is set to introduce its inaugural resort in the Middle East by unveiling the Club...