World Branding Forum

Read Time:2 Minute, 10 Second

Michael Kors stands as the pioneer among retailers in adopting Dynamic Yield's next-generation customer assistant, a subsidiary of Mastercard. The luxury brand is rolling out...

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Mastercard Launches Global Credit Card Recycling Pilot Test

Ashley Ooi

July 3, 2023

Taking a progressive step towards sustainability, Mastercard has announced a global initiative to start recycling credit and debit cards. The programme will see numerous cards...

Read Time:1 Minute, 32 Second

General News Technology

Mastercard and Dubai Launch Digital City Partnership

Ashley Ooi

June 26, 2023

Global payment leader Mastercard has collaborated with Dubai's Department of Economy and Tourism (DET) to launch a Digital City Partnership. It complements the emirate’s Dubai...

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Campaigns Featured News

Citi Launches “True Name” Feature with Mastercard Across the US

Olivia Pearce

October 20, 2020

"True Name" is part of Citi's ongoing commitment to help create an equitable and inclusive culture Citi is proud to unveil the bank’s latest step...

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Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

Read Time:1 Minute, 15 Second

Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

Read Time:2 Minute, 35 Second

MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

Read Time:3 Minute, 15 Second

Branding Industry Marketing News

London Retains Crown in 2015 MasterCard Global Destinations Cities Index

Anisha Kapoor

June 3, 2015July 4, 2023

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

Read Time:2 Minute, 24 Second

Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

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Advertising Branding General News Press Release Public Relations

Golden Drum, Festival of Creativity, Has Announced an Increase of Entries Received Into the 2023 Competition

WBF

September 27, 2023

The Golden Drum competition records an increase of entries with the highest number of works entered by Ukraine, followed by Romania, Poland, Slovakia, Hungary and...

Read Time:2 Minute, 35 Second

Advertising News Press Release Public Relations

Eric Marotel Assumes Position as New Worldcom OOH Europe Managing Director

WBF

September 12, 2023

The world's leading company in global media strategy, planning, and trading, specializing in OOH, DOOH, and Programmatic, strengthens its presence in the European market Europe,...

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Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...