World Branding Forum

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Latcom Incorporates Marcelo Fiore as Business Development Director for USA LATAM

August 31, 2023

The executive joins the operation of the leading Out of Home company based in Miami, one of the key markets in the United States USA,...

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Campaigns Featured News

Gillette presents “Look Like The Man You Really Are” by Marcel

Olivia Pearce

October 20, 2020

Gillette's new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign "Look Like The Man You Really Are", produced in...

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Advertising Industry Public Relations

Publicis Groupe Unveils Marcel Named after Its Founder

Anisha Kapoor

May 24, 2018

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

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Branding Campaigns Featured Press Release Public Relations

Coors® Banquet Continues Support for Firefighters Through Its “Protect Our Protectors” Program

WBF

August 10, 2023

Fans can pick up a pack of Coors Banquet to protect America's firefighters to support donations for the Wildland Firefighter Foundation. Chart-topping country music star...

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Campaigns Featured Marketing News

Corona and MullenLowe LA playfully taps into a common cultural challenge

Olivia Pearce

August 4, 2021

Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Campaigns Featured News

Budweiser partners Bill Pullman in their latest Independence Day ad

Eliza Jane

July 1, 2021June 13, 2023

To celebrate Fourth of July, Budweiser again joins White House efforts to say "America, you can officially grab a beer on us" Independence Day has...

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Campaigns Featured News

Brewers Collective partners TerraCycle to launch new PPE programme

Olivia Pearce

February 19, 2021June 13, 2023

Anheuser-Busch's partnership promotes proper recycling of personal protective equipment Brewers Collective, the craft business unit of Anheuser-Busch, announced a national partnership with innovative recycling company TerraCycle...

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Campaigns Featured News

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Heineken joins in first Pan-European consortium for future wind farm

Thomas Ng

December 14, 2020December 14, 2020

Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe Alcohol company, Heineken,...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Campaigns Featured Marketing News

PG Tips promotes ‘green’ tea bags in latest eco-savvy campaign

Eliza Jane

November 26, 2020

PG Tips latest campaign encourages its consumers to reduce household waste with its latest biodegradable tea bags Unilever-owned PG Tips has launched a campaign encouraging...

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Campaigns Featured News

Mucilon launches Taking Care of the Planet for Your Children

Olivia Pearce

October 5, 2020

Mucilon's support for the reforestation in Brazil is part of Nestlé's reforestation programme which was announced earlier this year 'Mucilon: Taking Care of the Planet...