World Branding Forum

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Lexus and Universal Pictures’ New Cinematic Event, “Wicked,” Join Forces for Movie Fans to “Experience OZmazing”

October 23, 2024October 23, 2024

Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theatres this holiday season, and Lexus is along for the ride.

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Featured General News Press Release

Lexus Unveils “Wellness Destinations”

Joshua Hughes

March 30, 2022

Lexus is hitting the road for health and wellness. For those striving for a better self and looking to incorporate more balance and mindfulness into...

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Design Featured News

Lexus Spain unveils the UX Art Car 2021, “Zen Garden,” by Clap Studio

Eliza Jane

February 25, 2021

“Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals An...

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Campaigns Featured News

Lexus unveils their December to Remember Holiday Campaign

Joshua Hughes

November 10, 2020November 10, 2020

Lexus looks back at the memorable driveway celebrations and inspiring messages that brought us all closer together this year The iconic red bow. The familiar...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Branding Featured News

Lexus launches Culinary Perspectives, its first global digital cookbook

Olivia Pearce

July 23, 2020July 23, 2020

Lexus launches Culinary Perspectives, as part of its social media-driven programme, Lexus Creates Lexus launches Culinary Perspectives, its first global digital cookbook. In its first...

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Branding Featured News

Lexus UK releases a 12-minute ‘The Power of Two’ interactive film

Olivia Pearce

July 21, 2020

Lexus UK's film features Seb Coe, President of World Athletics and Olympic hopeful Alex Haydock-Wilson Lexus UK has released a new film, The Power of...

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Branding Featured News Technology

Lexus launches Lexus AR Play to virtually unveil the new 2021 IS

Thomas Ng

June 16, 2020

Lexus AR Play app allows users to preview the vehicle in an interactive way To virtually unveil the new 2021 IS, luxury car brand, Lexus...

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Lexus initiates global programme to encourage viewer participation

Eliza Jane

June 10, 2020

Lexus partners with UK based origami artist Coco Sato for its first instalment The Lexus Creates initiative is a new content series from the luxury...

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Design Featured News

Lexus spirit is captured by three artists in their original manga artworks

Eliza Jane

April 29, 2020April 29, 2020

The manga artworks capture the strong influence of Japanese traditions and aesthetics on Lexus cars Lexus cars flee a fire-breathing dragon, pause on a tranquil...

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Branding Design Featured Marketing News

Lexus celebrates Japanese artistry with the world’s first tattooed car

Eliza Jane

March 18, 2020

Lexus partners with Claudia De Sabe on the world's first tattooed car In celebration of fine craftsmanship and traditional Japanese artistry, Lexus has commissioned the world’s...

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Campaigns Featured News

Lexus and Cerebral Palsy Foundation create a child accessible vehicle

Olivia Pearce

March 9, 2020

Lexus collaboration celebrates March national cerebral palsy awareness month with one-of-a-kind, ride-on car for child with cerebral palsy Lexus and the Cerebral Palsy Foundation (CPF)...