World Branding Forum

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Pringles named Official Snacks Partner of the League of Legends European Championship (LEC) 2020 Spring Split Pringles announced that it will return as sponsor for...

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Advertising Branding Campaigns Design Featured News

Pringles announced as latest sponsor for League of Legends EU Championship

Anisha Kapoor

August 16, 2019August 20, 2019

Pringles will be the sponsor for one of the biggest eSports league in Europe, the League of Legends EU Championships (LEC). The first LEC season...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Branding Campaigns Featured General News

G2 Esports and Ralph Lauren Reveal New Capsule Collection

Maheen Fatima

July 19, 2023

The G2 Esports x Ralph Lauren joint venture has launched its new, top-notch capsule collection! The iconic luxury brand Ralph Lauren's collaboration with G2 Esports features a new...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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LG partners Evil Geniuses to raise the bar in online competitive gaming

Thomas Ng

June 5, 2020

Raising the bar in competitive gaming and demonstrating innovation beyond boundaries, LG Electronics USA has launched a multi-faceted integrated marketing partnership with one of the...

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Branding Featured News

BMW partners world’s leading esports teams in UnitedInRivalry

Eliza Jane

April 20, 2020

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...

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Campaigns Featured News

Softgiving supports online charity stream, Wash Yo Hands Tourney

Olivia Pearce

March 19, 2020

Cloud9, Dignitas, Immortals Gaming Club, and FlyQuest, some of the world's top-ranked esports organisations, are collaborating on an online tournament with the fundraising platform Softgiving...

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Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...

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Featured Marketing News Videos

GMR Hits Homerun with New Global eSports Practice

Anisha Kapoor

October 9, 2015October 9, 2015

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

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Advertising Branding Featured News

Strongbow Cider Pays Homage to the Humble House Party

Maheen Fatima

June 7, 2023

This new era of Strongbow Cider, for the first time, shakes off its witty black and gold pattern. This rendition doesn't go alone, as this...