World Branding Forum

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Gillette's new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign "Look Like The Man You Really Are", produced in...

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Campaigns Featured News

Gillette Venus launches its ‘Skinclusive Summer Line’ on Animal Crossing

Eliza Jane

August 6, 2020

The Skinclusive Summer Line by Gillette Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the...

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Advertising Campaigns Featured News

Gillette and Raheem Sterling spotlight toxic masculinity in latest ad

Joshua Hughes

February 18, 2020

The Gillette ad features a soundtrack provided by YOUTH MODE producing a bespoke piece by composer Ash Hanif Gillette, a 118-year-old men's grooming brand and...

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Advertising Featured News

Gillette steps into tech

Thomas Ng

August 9, 2019August 9, 2019

In a bid to launch into the tech sector, Gillette have developed a new heated razor. Announcing itself as the world’s first heated razor, the...

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Advertising Campaigns Marketing News Videos

Gillette’s latest advert ‘First Shave’ champions inclusivity

Joshua Hughes

May 28, 2019May 29, 2019

Following the controversial start to the year with it’s 'We Believe: The Best Man Can Be' campaign, Gillette have launched a new advert. Featuring Samson...

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Advertising Featured News Videos

Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Branding Featured News Videos

Gillette Drives the Best in Men with We Believe

Anisha Kapoor

January 17, 2019April 26, 2019

In redefining its The Best a Man Can Get promise, Gillette has pledged support to non-profit organisations which are helping men be their best.

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Featured Marketing News

Gillette Venus Sharpens Edge with Remi Cruz

Deborah Joy Peter

December 7, 2018March 16, 2023

Gillette Venus is collaborating with beauty and lifestyle YouTube star, Remi Cruz, to release the brand's first ever limited-edition razor. Gillette Venus, in partnership with beauty...

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Advertising Featured News Videos

Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Branding Featured News Videos

Gillette Venus Rewrites the Rules on Great Skin

Olivia Pearce

October 16, 2018October 17, 2018

Gillette Venus is reshaping its view on feminine beauty with the start of My Skin, My Way. The movement celebrates woman and their stories. With...

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Advertising Branding Featured

Gillette Venus and Regina King Celebrate Female Creativity

Joshua Hughes

September 7, 2018

Gillette Venus is enlisting 10 female directors to contribute their perspective on the power of female creativity In the world of marketing, less than seven...

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Featured Marketing News

Gillette Venus Softens Her Shave with ComfortGlide

Deborah Joy Peter

March 22, 2017March 22, 2017

Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...