In a bid to launch into the tech sector, Gillette have developed a new heated razor.

Announcing itself as the world’s first heated razor, the latest advert uses the recognisable format of the razor coming together, section by section. The razor itself is waterproof and is aimed at the premium market, providing consumers with the ‘professional hot-towel shave’ experience. 

“In the end, the search for warmth, the heat, has always been a constant,” says Donato Diez Guerrero, Global Brand Manager for Gillette. “What we are trying to do with the Heated Razor is providing them that consistent, sustained warmth that gets distributed over the face in an even way.”

The product was first launched via Indiegogo and sold out during the campaign.

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