World Branding Forum

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Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Featured Marketing News Technology

Burberry to launch virtual store in partnership with ELLE Digital Japan

Thomas Ng

March 24, 2021

Burberry has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store In Burberry’s latest venture in digital innovation,...

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Campaigns Featured News

Burberry launches film celebrating Chinese New Year

Olivia Pearce

January 19, 2021

Burberry's film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a...

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Campaigns Featured News

Burberry unveils its latest advertising campaign with Marcus Rashford

Eliza Jane

November 12, 2020November 12, 2020

This campaign represents the longstanding importance of supporting communities to Burberry – as the luxury fashion house pledges to support the voices of tomorrow to...

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Campaigns Featured News Videos

Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Advertising Branding Campaigns Featured News

Burberry Launches First Global Festive Campaign, Starring Romeo Beckham

Joshua Hughes

December 5, 2014July 4, 2023

Burberry launched its festive campaign with a première of 'From London with Love', a film starring Romeo Beckham. British luxury brand Burberry celebrated the launch...

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Advertising Fashion General

Harrods Marks 175th Anniversary with Exclusive Relaunch of Own-Brand Collections

Nurul Rustam

July 25, 2024July 25, 2024

Harrods celebrates its 175th anniversary by relaunching its own-brand collections, emphasising timeless style, innovative detail, and exceptional quality. The new lines will highlight the retailer’s core principles and iconic heritage, with a strong focus on sustainable sourcing.

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General Industry News

Luxury Brands Adapt With Price Cuts in China

Nurul Rustam

June 18, 2024June 18, 2024

Several luxury brands in China are offering unprecedented discounts on their products, highlighting a rising concern over unsold inventory as local consumers reduce their spending....

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Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

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Featured General Marketing News

The Trend of Famous Luxury Retail Expansion in International Airports

Nurul Rustam

April 12, 2024April 11, 2024

Luxury retailers are increasingly turning to international airports as prime locations to connect with luxury buyers, highlighting a growing global demand for luxury retail encounters...

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Featured General News

Harrods: A Legacy of Luxury – Celebrating 175 Years of Excellence

Nurul Rustam

March 25, 2024March 26, 2024

Harrods Turns 175: Unforgettable Experiences & Exclusive Collaborations The prestigious department store Harrods, located in Knightsbridge, London, is marking its 175th anniversary with a year-long...