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Bacardi challenges its fans to find their rhythm in its latest campaign
Bacardi is calling on music and dance enthusiasts across the globe to join the world's most awarded rum as they embark on the first-ever...
Bacardi’s announces that its spirits bottle will biodegrade in 18 months
Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic...
7,000 Bacardi employees spark conversations about cocktails and culture
Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020
7,000 Bacardi employees across the globe turned...
Bacardi Rum upcycles plastic into first-ever straw vinyl records
Bacardi Rum turns plastic straws into music records pressed with Major Lazer and Anitta's summer anthem, "Make It Hot"
Bacardi Rum has partnered with Lonely...
Bacardi Toasts Sun Angels with Heavenly Rum
Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection.
Bacardi has unveiled...
Bacardí Goes Dark with We Are the Night Global Push
The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals.
Bacardí has...
Bacardi Lifts Spirits with Raise Your Rum
Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta.
Bacardi has unveiled a campaign inviting consumers across the...
Bacardí Raises Glass to Exclusive Swizz Beatz Deal
The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands.
Bacardí has inked an exclusive...
Bacardí Drinks to Revitalisation with New Push
The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and...
Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win
Ladies' choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with 'America's Most Recommended' seal
In its latest installation of...
BBDO New York Named Agency of the Year at Four Major Award Shows
Accolades Follow BBDO New York Being Named in Fast Company's Top 10 Most Innovative Companies Earlier this Year
BBDO New York has been named Agency...
Ogilvy Group UK Welcomes Michael Frohlich as Group CEO
Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team
Ogilvy Group UK announces...
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