Using The Hut Group’s multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets
Dermatology specialist, Lancer Skincare has inked a partnership deal with online retailer, The Hut Group, in support of its worldwide expansion strategy targeting prestige markets, including Europe and Asia. The tie-up strengthens the brand’s direction and global potential for 2016.
“We at Lancer Skincare are thrilled about our strategic partnership with The Hut Group. Given their capabilities and infrastructure, they will strongly impact our brand messaging, all while augmenting our global distribution,” said Tracey Sameyah, CEO of Lancer Skincare.
Meanwhile, with more than 14 million unique international users, the latter is extending its portfolio to include brick and mortar distribution alongside its ecommerce reach. The marque’s renewed focus has gone on to solidify its position across the health and beauty landscape.
Coupled with the company’s ability to leverage data intelligence and cross-promotions, the end result for partners is robust growth. Adding to the proposition is Lancer’s presence across the luxury arena to include outlets such Nordstrom, Saks Fifth Avenue, select Sephora stores, Harrods, Bergdorf Goodman, and Neiman Marcus.
Additionally, the collaboration presents a business opportunity for both as each brings complementary assets together. Welcoming a wider reach through The Hut Group’s multi-channel retail approach, the skincare provider’s visibility will be strategically enhanced throughout key markets.
“The combination of Dr Harold Lancer’s expertise with our proprietary platform’s global reach and infrastructure will enable the brand to replicate its stunning US sales growth in new territories. We are very proud to play a key role in the global growth of the brand,” said Paul Gedman, CEO, Prestige Division at The Hut Group.
