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The integrated media, advertising, and PR campaign will focus on safety and resale value while a video series has launched
Hyundai has launched an awareness campaign aimed at warning drivers of the risks involved when using counterfeit automotive parts. It is tackling the issue of fake aftermarket, salvaged, and recycled auto parts through a consumer push highlighting the differences between non-Hyundai and Hyundai Genuine Parts.
The integrated media, advertising, and public relations campaign will focus heavily on safety and resale value. In conjunction with the above objective, the brand is launching a series of videos which have already rolled out across the carmaker’s YouTube channel as well as a dedicated website.
The National Highway Traffic Safety Administration recommends that vehicle owners work with their automotive dealers and repair professionals to ensure appropriate original equipment parts are used in the event they need a new airbag. The first video in the series is titled Don’t Gamble with Counterfeit Parts.
The spots display with examples of original and fake parts to help consumers see the differences first hand. Also, the brand will be communicating the campaign’s efforts via e-mail to its current owners. The advertisements can be viewed via Hyundai’s website to alert its American users.
“Consumer awareness is essential to addressing this issue. Safety and trust are paramount to our brand, which is why we are launching this campaign to encourage everyone to purchase original parts every time,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America.
The exercise is the third the marque has implemented to support its dealerships, strengthen relationships with collision repair centres and ensure the safety of owners. The Hyundai Go Genuine Collision Conquest and Hyundai Recognised Collision Repair Centre programmes were launched for the same aim.
Due to perceived high costs, motorists sometimes choose, or are told by their insurance company, to visit independent repair shops not recognised by the automakers for collision repairs. Some of these shops offer copies of original parts or recycled components from existing collision-damaged vehicles at a lower cost.
Often, the said parts are unsafe for long-term use and pose a great danger to safety. Counterfeit and recycled crash parts affect the vehicle’s appearance and decrease its resale value. The company encourages the use of Original Equipment Manufacturer parts on all repairs as they are designed to meet its engineering specifications.
The automotive juggernaut does not recommend the use or re-use of components removed or recycled from an existing collision-damaged vehicle. Its bid is for owners need to be aware. It can be hard finding out if their repair facility is using non-original parts or those which have been damaged due to a prior collision or element exposure.
Meanwhile, Hyundai Genuine Parts are manufactured to exact engineering specifications for a precise fit without modifications, ensuring quick and proper installation. Furthermore, they are also tested to ensure the United States government’s collision safety and crash protection standards are met.
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