Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS’s fifth location in Asia and 22nd worldwide.
Dedicated to helping companies around the world and across multiple industries address a wide range of sales and marketing issues, the firm increases its investment in Singapore as the pharmaceutical, biotechnology and medical device industries continue to boom in the region. Many large pharmaceutical and medical device companies either already have a regional headquarters in Singapore or plan to build a presence in the country.
“Singapore has become a hotbed for multinational health care companies, and we’ve helped many of these firms – and their affiliates – address unique sales and marketing challenges for several years now,” said ZS Managing Director Chris Wright. “ZS got its start more than 30 years ago in the pharmaceutical industry and has expanded into many other industries over the years. The investment in our new location builds on our strategic success and allows us to be closer and better positioned to help companies in Singapore and the Asia-Pacific region. It also highlights our commitment to clients around the world.”
ZS Principal Mazen Zahlan will lead the Singapore office. Zahlan, who previously worked in the firm’s Princeton, New Jersey, office, has more than 20 years of experience working with clients across multiple industries in Asia, Europe and the United States. He has particular expertise in sales, marketing and product development strategies and processes. This includes organizational design, post-merger integration, global product launch strategy, commercial model and customer experience design, and sales and marketing effectiveness. Zahlan also has worked extensively on speciality product launches in Asia-Pacificand has helped clients expand their operations in the region.
“Pharmaceutical and medical device companies are challenged to devise commercial strategies, allocate resources and build and retain a strong team to tap opportunity in the region’s many growth markets,” Zahlan said. “In Singapore, ZS will draw on three decades of experience to help companies create effective go-to-market strategies, build their capabilities and frequently operate as an extension of their teams. The Singapore office will offer the full scope of ZS services and be a full-fledged sales and marketing partner to companies in the region.”
Sampath Nachiappan, a ZS business consulting manager, will support Zahlan in Singapore. Nachiappan has more than a decade of consulting and industry experience in Asia and the U.S. He has worked with companies in the Asia-Pacific region on commercial assessment and design, opportunity assessment, and sales force optimization and effectiveness.
