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Krispy Kreme, the beloved doughnut chain, has partnered with high-street retailer Primark to introduce a collection of fashion, sleepwear, and accessories.
The Krispy Kreme x Primark collection, described by the doughnut brand as “comfy as they are stylish,” features a range of items such as graphic T-shirts, pyjama sets, hoodies, bags, socks, sliders, and bucket hats.
Primark’s director of licensing, Sarah Jackson, stated: “At Primark, our goal is to deliver distinctive in-store experiences and exclusive collections that are truly one-of-a-kind for our customers.”
“We’re excited to collaborate with Krispy Kreme, uniting two iconic brands boldly and innovatively. We look forward to seeing our customers showcase incredible looks from this collection.”
A 19-piece collection will be exclusively available in Primark stores across the UK and through Click & Collect, now accessible at 134 locations nationwide. Prices for the collection range from £3.50 to £18.
Standout items in the collection include Krispy Kreme’s signature green-and-white dotty sliders, a matching backpack, vintage graphic T-shirts, whimsical flip-flops, and makeup bags adorned with doughnut motifs.
Guy Meakin, the president of Krispy Kreme UK, expressed his enthusiasm for the partnership, stating: “Gen Z values comfort, whether they’re at work or enjoying social time. We’re thrilled to collaborate with Primark on this unique UK-exclusive collection.”
In celebration of the collaboration, Krispy Kreme is offering customers a 20 percent discount on its entire range of doughnuts and drinks at shops nationwide until May 8. To redeem the offer, visit a Krispy Kreme store wearing an item from the collection and say, “Delicious Fashion.”
Don’t miss the Krispy Kreme x Primark collection, where sweet treats meet stylish threads! Whether you want to make a bold fashion statement or indulge in cosy comfort, this exclusive lineup has something for everyone. With iconic designs inspired by the beloved doughnut brand, these playful and stylish pieces are perfect for lounging, socialising, or adding a sprinkle of fun to your wardrobe.
Available now in Primark stores and through Click & Collect across the UK, this collaboration is your chance to serve delicious fashion. Grab your favourites before they’re gone, and don’t forget to show off your Krispy Kreme style to snag a special 20 percent discount on doughnuts and drinks at Krispy Kreme stores nationwide until May 8—say, ‘Delicious Fashion!’ It’s time to indulge in some sweetness inside and out.
