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The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game—and their favourite toaster pastries—when the Miami Hurricanes and the Iowa State Cyclones kick off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.
The Toasted Trophy
The concept builds on enthusiastic fan and media feedback from last year’s Pop-Tarts Bowl, which saw the brand make headlines worldwide for its creative and unconventional in-game activations, including the first-ever edible mascot. This new addition for 2024 transforms the trophy from a beloved victory keepsake into an interactive celebration of flavour, nostalgia and football prowess.
Pop-Tarts Bowl CEO Steve Hogan said, “Our fans have made it clear: The Pop-Tarts Bowl isn’t just another game; it’s an experience.” He added, “We listened, and with the help of GE Appliances, we’re delivering a trophy that doesn’t just sit on a trophy stand. We’re excited to share this fusion of fun and functionality with college football fans everywhere.”
“Pop-Tarts made a promise to turn convention on its head for the Pop-Tarts Bowl, and we stand by our word,” noted Heidi Ray, Senior Director of Marketing at Pop-Tarts. “By working with the brilliant minds at GE Appliances to make the trophy into an actual, working toaster, we are dialling up the Crazy Good in this time-honoured football ritual.”
GE Appliances Introduces Innovative Trophy with Built-In Toaster
At the start of the process, it was only natural to enlist the help of GE Appliances, a company whose products have been a staple in many American homes for decades. From there, the co-creation and micro-factory team at FirstBuild in Louisville, Kentucky, rolled up their sleeves to solve this engineering conundrum.
“We have a belief at GE Appliances that there is always a better way. When Pop-Tarts asked us to put a working toaster inside a football trophy, we were determined to figure it out,” said Todd Getz, Executive Director of the GE Appliances brand. “We have long been a part of meals in American homes with our appliances, but this was an unusual ask. Our engineers mocked up several designs followed by 3-D printed models to produce this hand-polished marvel, complete with a cord to plug it in—making toasted pastries possible, even on the football field.”
The trophy was officially unveiled and used for the first time on Sunday, Dec. 15, in Orlando during a ceremony featuring Pop-Tarts and GE Appliances representatives.
The event saw guests of honour christen the trophy and eat the first pastries toasted from it together. It provided an exciting first look at the trophy’s cutting-edge design and engineering while kicking off what promises to be an unforgettable Pop-Tarts Bowl experience for both teams and their fans.
The 2024 Pop-Tarts Bowl, set for 3:30 p.m. ET on Saturday, Dec. 28, will air live on ABC, bringing the excitement of this highly anticipated matchup and festivities to viewers nationwide. Following the game’s conclusion, the trophy will return to the winning team’s campus.
To learn more about the Pop-Tarts Bowl or to purchase tickets, visit PopTartsBowl.com.
