0
0
M&M’S®, proudly part of Mars, and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewellery and accessories that will launch globally this Holiday season.
First-Ever Candy-Inspired Capsule Collection Together
Taking cues from M&M’S iconic packaging and colourful candy shells, the collection infuses the kate spade new york product with a playful, colourful and bold twist, including:
- M&M’S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse make a sweet statement with the iconic M&M’S-inspired styles available in the candy brand’s colourful palette.
- M&M’S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob are inspired by the classic Peanut M&M’S packaging. The embellished crossbody pays homage to one of the most celebrated flavours with delicious arm candy.
- M&M’S x kate spade new york Jewelry indulges the delicious side of fashion accessories with bracelets, earrings, necklaces, charms and stackable rings inspired by the candy’s recognizable shape.
Kate Spade New York
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for colour, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewellery, footwear, gifts, home décor and more.
“The M&M’S brand has long been committed to bringing people together through colourful fun,” said Jane Hwang, GM Global M&M’S. “Partnering with a brand like kate spade new york, known for joy and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way.”
“kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures,” says Charlotte Warshaw, VP Americas Wholesale, Global Licensing & Collaborations of kate spade new york. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-centre our Gen Z customer.”
The collaboration brings together the two iconic brands to connect the worlds of candy and fashion, offering a unique take on everyone’s favourite treat this Holiday season.
The limited-edition M&M’S x Kate Spade New York collection will be available from November 1. It will be exclusively available for purchase at select M&M’S and Kate Spade New York stores, select department stores, and online at MMS.com and katespade.com. Collection availability will vary per market; please contact your local M&M’S store and MMS.com site for more details.
