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LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend.
LES MILLS LIVE BERLIN presented with adidas – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’.
LES MILLS LIVE BERLIN presented with adidas
With over 3,000 attendees, the experience connected the fitness community through innovative and joyful training experiences. The event brought together the best tech, culture, music, trainers, and high-performance Adidas products to support fitness fans at every stage of their training journey.
The event showcased various elements of this vision for the future of training, ranging from an immersive VR workout leveraging state-of-the-art technology to the Playground and Recovery Rave, which offered athletes a different take on recovery by shaking off the burn to Les Mills’ incredible roster of music artists.
Guests were also treated to a special live show by the remarkable Kaleena Zanders and a Sunday Service-style performance with Noah Slee and the Berlin-based choir A Song For You, adding yet another layer of joy and energy to the weekend.
LES MILLS PILATES
LES MILLS PILATES was also unveiled in Berlin, marking the first time the new program has been experienced by the global Les Mills and Adidas fitness community. Mixing magical choreography, hypnotic music and the latest exercise science, the 45-minute program is designed to improve core strength and endurance, mobility, and overall wellness.
Under the expert guidance of their trainer, participants build technique and control around slow, simple movements. Moreover, research led by a team of experts at Canada’s University of the Fraser Valley found that LES MILLS PILATES participants experienced a 61% increase in abdominal endurance after just eight weeks.
Les Mills x Adidas
LES MILLS LIVE BERLIN presented with adidas marked the latest step in the partnership between the two sports powerhouses, launched in January 2023. Since then, the two brands have kicked off the world’s most extensive series of high-octane group training events, unveiled innovative new workouts, and created a global network of 1,000 Sponsored Athletes to represent the partnership and showcase the latest products and initiatives. They’ve also created a pioneering ‘Earn & Burn’ incentive programme for their communities to earn rewards and Adidas products when they complete Les Mills workouts.
The collaboration highlighted several high-performance Adidas training products, complementing the wealth of Les Mills workouts delivered at LES MILLS LIVE Berlin and as part of Adidas’ commitment to helping every member of the training community realise their strength.
Worn by Les Mills trainers, the Dropset 3 combines several technology features, such as the TPU sidewall and geoFit construction, for additional stability during high-intensity, strength-based workouts such as LES MILLS CEREMONY. The Optime apparel collection brought comfort to the fore with its four-way stretch fabric powered by LYCRA SPORT technology. It offers a second skin fit while participating in workouts like LES MILLS PILATES and LES MILLS SHAPES.
Les Mills and Adidas are committed to connecting people through fitness. Whether it’s online or in-person, their goal is to create a supportive environment where individuals can experience the positive mental and physical transformations that come from training together.
Shaping the Future of Training
Les Mills workouts are available in 22,000 gyms worldwide and via the LES MILLS+ Training App, providing athletes with access, value and reward through generous discounts for adiClub members. Members can also unlock redeemable adiClub points with every Les Mills workout.
The brand was founded by Les Mills, a four-time Olympian who opened his first gym in 1968. LES MILLS LIVE 2024 world tour continues after Berlin and is set to travel across other areas of Europe, including Madrid, Athens and Cyprus, followed by Riyadh.
