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Delta has revealed a new cabin interior design by UK brand experience studio NewTerritory to enhance customer experience and showcase the future of flying. The design will debut on a narrowbody Boeing 757 aircraft that will begin flying on domestic and short-haul international routes later this fall, followed by a widebody Airbus A350 in early 2025.
Ahead of Delta’s centennial anniversary, the modern new design will substantially improve the airline’s aircraft interiors. From fresh seating materials, enhanced lighting and a renewed colour palette to new decorative motifs and signature branding, every aspect of the cabin interior has been carefully planned and thoughtfully redesigned to elevate the travel experience.
Reimagining Delta’s Brand Experience
As Delta Air Lines’ Brand Experience partner, NewTerritory has redesigned the end-to-end customer experience for the largest airline in the world across off and onboard touchpoints, completing over 300 projects.
As part of the relationship, it partnered to design Delta’s new cabin interiors, where it has evolved cabins from nose to tail into a more domestic space while retaining brand legacy and heritage.
The new cabin design features an interior uniquely and intentionally designed to make Delta customers feel at home during their travels. The fleet will feature breathable materials, comfortable memory foam cushions on widebody jets, and lighting that promotes relaxation.
Each design feature was carefully thought out, focusing on the details that matter most to customers. As always, Delta customers and employees are at the heart of everything; this nose-to-tail transformation of the cabin interior is based on extensive feedback and research. This extensive customer feedback reassures that the new cabin design is innovative but also relevant and effective in meeting customers’ changing expectations and lifestyles.
Brand Colours & Design Elements
Delta and NewTerritory, the brand experience studio, reimagined how it uses its brand colours by leaning into a softer, warmer and more modern colour palette with natural materials such as wool and accents of Delta’s original heritage colours throughout. The fresh, clean, elegant design elevates key Delta brand elements.
The unique touches throughout the cabin, including thoughtful choices of materials at customer touchpoints, Delta widget logos and seat tags, create subtle distinctions between cabins.
A Premium Design for All Cabins
Luke Miles, NewTerritory Founder, says, “To survive and thrive, airlines must adopt a hospitality-first approach, where empathy and emotional comfort are reprioritised to mitigate the stresses of air travel. Just as we dine and sleep in a hotel, customers expect a similar level of care and comfort in the sky. We believe that airline interiors should complement the warmth and elegance of the domestic environment, offering a seamless transition into the end-to-end journey.”
He added, “Which is why we are so pleased that our design for @Delta’s new cabin interiors are out in the world. Delta operates 4,000 daily flights to more than 280 destinations on six continents, and we cannot wait to see and experience our newly created cabin interiors.”
