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Topgolf and Topgolf Callaway Brands Corp have launched the golf equipment website, Topgolf Shop, geared toward providing beginners and off-course players with a simple way to purchase entry-level golf equipment.
The site marries Topgolf Callaway Brands’ expertise in golf equipment with Topgolf’s commitment to making the game more accessible and fun for beginner golfers.
The new golf equipment website, Topgolf Shop, features golf clubs, balls and accessories for beginner golfers.
“Making golf less hard and more fun for Players has always been the goal at Topgolf, and Callaway’s expertise in the golf equipment space helps bring this to life for Players transitioning from the bay to the course for the first time,” said Topgolf CEO Artie Starrs. “Launching Topgolf Shop is a no-brainer for our Players, and we are proud to exclusively bring them Callaway golf clubs and equipment through the Topgolf Shop.”
Topgolf’s research team found that many players struggle to find the right equipment. To help them, Topgolf Shop offers easy-to-find information and a selection of curated equipment.
“We are thrilled to support new golfers by providing high-quality equipment as they start their journey in golf,” said President of Callaway Golf Glenn Hickey, “With Topgolf Shop, beginners can easily find the essential gear they need to confidently hit the course and enjoy the game.”
Topgolf Shop Details
Topgolf Shop is designed to be user-friendly in look, feel and ease of use, guiding Players seamlessly on their journey to becoming on-course golfers. The website includes multiple features to achieve this, including:
- This is a simple survey that guides Players through the gear recommendation process. Questions pertaining to left—or right-handedness, height, swing speed and usage intentions help calculate the best equipment option in less than a few minutes. Players are then served beginner Callaway club set suggestions that best serve their needs and goals.
- Access to valuable information and convenient resources for enhancing golf skills, including booking lessons or reserving a bay at Topgolf venues to practice with new equipment.
The site’s user-friendly interface allows players to explore individual products and purchase them easily. The available items encompass the essential equipment for teeing off, catering to golfers of all skill levels. These include Callaway Complete Golf Club Sets designed for men, women, and juniors, golf balls in various colours and designs, golf gloves, and golf tees.
Additional product offerings will be rolled out through the end of the year, including special edition Chrome Tour golf balls, Ogio accessories, Topgolf-branded accessories, and exclusive golf equipment that are only available at the Topgolf Shop.
Check out topgolf.shop to discover more about its products.
