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Chopard is thrilled to announce supermodel and entrepreneur Bella Hadid as its new Global Ambassador. This partnership represents a key milestone for both Bella Hadid and the esteemed Maison, ushering in a new chapter in Chopard’s rich history of outstanding craftsmanship and commitment to ethical standards.
Bella Hadid, celebrated for her elegance and charisma, will star in Chopard’s latest campaign, featuring six captivating images by renowned photographer Alasdair McLellan. Scheduled for release on September 1st, the visuals present Hadid in refined ensembles, embodying the essence of Chopard’s Haute Joaillerie collections, such as Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle. Her radiant beauty and confidence perfectly reflect Chopard’s dedication to luxury and craftsmanship.
This collaboration underscores Chopard’s commitment to merging timeless elegance with contemporary sophistication. Bella Hadid first captivated audiences with Chopard designs at the 2021 Cannes Film Festival. She shared her admiration for the brand: “I have such deep respect for Chopard’s craftsmanship and have been a longtime admirer. I’m incredibly excited to be joining the Chopard family.”
Caroline Scheufele, Co-President and Artistic Director of Chopard adds, “Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and zest for life that perfectly resonates with what our watches and jewellery stand for. We are excited about embarking on this new journey together.”
Bella Hadid, a pioneering force in fashion and business, launched her remarkable career at the age of sixteen. Since then, she has appeared on the covers of thirty Vogue editions and was recognized as one of Time magazine’s 100 most influential people in 2023. Her accolades include winning ‘Model of the Year’ at the 2022 British Fashion Awards. Beyond modelling, Hadid has demonstrated her entrepreneurial spirit with ventures like Kin Euphorics and Orebella, highlighting her versatility and influence.
Bella Hadid’s collaboration with Chopard highlights her status as a global fashion icon and reinforces Chopard’s position at the forefront of luxury and innovation. As they embark on this exciting journey together, the partnership promises to deliver stunning creations that blend tradition with modernity, further enhancing the legacy of both Bella Hadid and Chopard.
