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Claude Lelouch’s short film starring the Ferrari SF90 Stradale and Charles Leclerc to premiere on 13 June
French director Claude Lelouch shot his short film, “Le Grand Rendez-vous”, in Principality of Monaco at dawn on 24 May, on the very date the Grand Prix was to take place. The French director’s cameras accompanied the Ferrari SF90 Stradale as it completed an adrenaline-fuelled lap of the Formula 1 street circuit. At its wheel was Charles Leclerc who clocked speeds of up to 240 km/h en route to the mystery “big date” of the title.
HSH Prince Albert II of Monaco also made a brief appearance in the film. The luxury car brand’s Chairman John Elkann, the Princes Andrea Casiraghi and Pierre Casiraghi with his wife, Princess Beatrice Borromeo, also visited the set. Thanks to a progressive lifting of the lockdown in France and Monaco, the shoot was also watched by a group of excited onlookers from the balconies and the streets carefully supervised by the local authorities.
Traffic was stopped to allow the Ferrari SF90 Stradale, which can sprint from 0-100 km/h in 2.5 seconds, to unleash its full power on the Principality’s streets. The car’s blistering engine soundtrack broke a long dry spell for Prancing Horse enthusiasts and tifosi alike.
Most importantly of all, however, the roar of its Ferrari hybrid V8, generating a total power of 1,000 CV, sent out a message of optimism and signalled a first step towards the return of motorsport, film and social life as we endeavour to put the pandemic behind us through mutually responsible behaviour, commitment and solidarity.
Ferrari welcomed the partnership in the film as a way of demonstrating support for its tifosi, clients and supporters as an expression of hope that the world will gradually be able to absorb the painful and complex health crisis which has affected everyone, allowing us to begin to look positively towards the future, also in anticipation of the expected restart of the F1 season in July.
In the same spirit, over the past months, Ferrari has continued to demonstrate its commitment to fighting the Covid-19 crisis through concrete support ranging from fundraisers to the distribution of healthcare equipment to hospitals, to the production of respiratory conversion valves at the Maranello factory, to the most recent expression of transfer technology represented in the design of a new pulmonary ventilator, FI5, offered in open source production at a global level.
Ferrari is a multi-time winner of the World Branding Awards. For more information, click here.
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