World Branding Forum

Anthology develops brand for Nicole Scherzinger

June 21, 2022

Belfast based brand agency Anthology has added Nicole Scherzinger to its list of clients. Set up by Alan Marks and Alan Beck, the company, which...

Read Time:2 Minute, 27 Second

Renault resurrects classic ‘Papa, Nicole’ advert

June 20, 2022

Renault’s original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run. A 1990s phenomenon, when Renault's "Papa and Nicole" hit...

Read Time:1 Minute, 48 Second

Goat Brand Labs raises $50 million

June 17, 2022June 17, 2022

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them...

Read Time:2 Minute, 3 Second

Kellogg exec outlines brand growth strategies

June 17, 2022June 17, 2022

Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven strategies...

Read Time:1 Minute, 37 Second

Apple, World’s Most Valuable Brand

June 17, 2022

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...

Read Time:1 Minute, 21 Second

Amazon to begin drone deliveries this year

June 16, 2022

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes,...

Read Time:1 Minute, 33 Second

Bloomsbury’s Book Boom

June 15, 2022

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit that...

Read Time:1 Minute, 34 Second

Ikea Norway’s ‘Baby Names Catalogue’

June 15, 2022June 15, 2022

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...

Read Time:1 Minute, 5 Second

Jack Daniels and Coca-Cola Mix It Up