Belfast based brand agency Anthology has added Nicole Scherzinger to its list of clients. Set up by Alan Marks and Alan Beck, the company, which has offices in Belfast and London, has developed the brand for the US singer and TV personality’s debut luxury interiors and bedding collection called Nalu.

The Nalu range is manufactured and distributed under licence by Co Armagh-based bedding and soft furnishings specialist Bedeck.

The company already works with brands including Ted Baker, DKNY, Joules and Sanderson.

“Our experience gained over years working with both local and global brands enabled us to bring huge insight to this project including how global brands work and develop their products,” said Mr Marks.

Alan Beck added: “We took Nicole and her team through the branding process including creating a name, personality and style, art directed imagery of the product and of Nicole and developed packaging design.

“Nicole was incredibly involved in the process which we feel comes through in the brand. She was a pleasure to work with and we wish her the best of luck with the launch of Nalu.”

Speaking about her new brand Nicole Scherzinger said: “The Nalu brand brings together my love of art and Asian heritage with my Palawan design.

“I really enjoyed working with the whole creative team. They really understood what I wanted to achieve with the Nalu brand and their knowledge made the process a great experience for me.”

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