World Branding Forum

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PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

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Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...

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Campaigns Featured News

Nestlé Waters expands its current efforts to manage water sustainably

Olivia Pearce

July 5, 2021

Nestlé Waters targets positive water impact by regenerating local water cycles Nestlé Waters will expand its current efforts to manage water sustainably and increase its...

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Branding Campaigns Featured News

Unilever commits to building a more equitable and inclusive society

Joshua Hughes

July 5, 2021

Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

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Campaigns Featured News

Ralph Lauren commits to achieving net-zero global GHG emissions

Olivia Pearce

July 5, 2021

Ralph Lauren partners Indigo Ag, the first scalable, registry-approved carbon credits for agriculture Ralph Lauren Corporation has announced its goal to achieve net-zero global greenhouse...

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Campaigns Featured News

Zalando breaks the patterns of fashion advertising in latest campaign

Olivia Pearce

July 2, 2021

Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign As part...

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Campaigns Featured News

Renault challenges the codes of after-sales communications

Joshua Hughes

July 2, 2021

With its new signature "Long life for cars to live", Renault reaffirm the raison d'être of its after-sales service: make your car live longer Today,...

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Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

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Campaigns Featured News

P&G announces acceleration of its commitment to #ChooseEqual

Olivia Pearce

July 1, 2021

P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work...

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Campaigns Featured News

Budweiser partners Bill Pullman in their latest Independence Day ad

Eliza Jane

July 1, 2021June 13, 2023

To celebrate Fourth of July, Budweiser again joins White House efforts to say "America, you can officially grab a beer on us" Independence Day has...

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Branding Featured News

Carl’s Jr. and Hardee’s partners Charlotte Mckinney to launch first NFT

Thomas Ng

July 1, 2021

The partnership with Mckinney signals Carl's Jr.'s final goodbye to a more risqué advertising past as they continue to focus on impossible-to-ignore culinary innovations Carl's...