World Branding Forum

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Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe...

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Campaigns Featured News

Prada launches its 2020 Holiday campaign, “A Stranger Calls”

Olivia Pearce

December 2, 2020

The Holiday campaign reconnects with early Prada moments pioneering the aesthetics of cinematic drama A cinematic context, a language of film, a mystery to be...

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Campaigns Featured Marketing News

AB InBev unveils an angel in the details of its latest brew, Victoria

Joshua Hughes

December 2, 2020June 13, 2023

ABInBev honours its Belgian roots by featuring St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand...

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Campaigns Featured News

Apple donates PPE gears to Zambia to fight against Covid-19 and HIV

Thomas Ng

December 2, 2020

As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June 2021...

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Advertising Featured Marketing News

ICICI Prudential launches its latest ad campaign with Lowe Lintas

Joshua Hughes

December 1, 2020December 1, 2020

Lowe Lintas' latest campaign for ICICI Prudential depicts how people have become more cautious since the pandemic and promotes the brand's latest offering ICICI Prudential,...

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Coca-Cola extends its partnership with Special Olympics International

Joshua Hughes

December 1, 2020

Coca-Cola supports Special Olympics programmes and events around the world through monetary and in-kind donations, volunteer support and awareness-driving initiatives The Coca-Cola Company is extending...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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Design Featured News

Coors Light to bring infinitely recyclable aluminium cups to stadium fans

Joshua Hughes

November 30, 2020

Coors Light and Ball design lightweight aluminium cups so that consumers can enjoy more sustainable options when enjoying their favourite beverages Alcohol brand, Coors Light and...

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Branding Campaigns Featured News

IKEA to inspire more healthy and sustainable food choices

Olivia Pearce

November 30, 2020

IKEA takes the next step towards making healthy and sustainable food more affordable and desirable to many people As one of the world’s largest food...

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Branding Featured News

ASICS announces the launch of its ten-year long-term vision

Olivia Pearce

November 30, 2020November 30, 2020

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis ASICS...

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Branding Featured News

Unilever commits to halving food waste and raising nutritional standards

Olivia Pearce

November 27, 2020

Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Advertising Campaigns Featured News

Kinder Joy celebrates family traditions in latest ad campaign

Eliza Jane

November 27, 2020

Kinder Joy's new television commercial, "Doorway to Memories", showcases how special moments create powerful family memories Kinder Joy, a global confectionery brand and uniquely surprising...