World Branding Forum

DIESEL Autumn campaign talks about 'Wardrobing' and how fashion brands struggle with it DIESEL has introduced its new Autumn campaign, aptly called “Enjoy Before Returning”:...

Read Time:2 Minute, 5 Second

Branding Featured News

Coca-Cola extends 32-year sponsorship for UEFA EURO 2020

Coca-Cola continues strategy to unite and bring people together in next year's UEFA EURO competition Coca-Cola has announced that it is has become the official...

Read Time:1 Minute, 42 Second

Campaigns Featured News

KFC unveils “Rudy II” – A Colonel Sanders sequel to the classic film

Advertising Campaigns Featured News

KFC: Sean Astin, famously known for playing Rudy in the original 1993 film, will reprise his role to become "Colonel Rudy" American football fans will...

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Dr Martens launches ‘Tough as You’ campaign by We Are Social

Joshua Hughes

Dr Martens latest campaign centres on individuals sharing powerful moments of resilience and of overcoming adversity Dr Martens has today launched its global Autumn/Winter 2019...

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Samsung relaunches Galaxy Fold

Thomas Ng

Samsung has announced the launch of the Galaxy Fold, their folding smart phone. Originally released to some select reviewers earlier this year, a number of...

Read Time:3 Minute, 17 Second

Industry Marketing

Dentsu Aegis Network appoints Ashish Bhasin into top APAC role

Nathaniel Mark

Dentsu Aegis Network: Ashish will be based in Singapore and joins the Global Executive Team Dentsu Aegis Network (DAN) today announced the appointment of Ashish...

Read Time:47 Second

Branding News

Beefeater adds blackberry flavoured gin

Anisha Kapoor

Beefeater have launched a blackberry flavoured gin as it taps into the growing trend of flavoured gins. The Pernod Ricard owned company have launched the...

Read Time:2 Minute, 22 Second

Campaigns Featured News

Holiday Inn ‘We’re there’ global campaign helps travellers #BeThereIRL

Advertising Featured News

IHG Hotels & Resorts builds upon We're there, its global marketing campaign launched in June for Holiday Inn and Holiday Inn Express These two iconic...

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Money Supermarket focuses on energy market

Joshua Hughes

Campaigns Featured Marketing News

Money Supermarket are focusing on energy companies in their latest advertising campaign that will launch this weekend during Britain’s Got Talent, in a prime time...

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Featured Marketing News

Hilton builds on its ‘Expect Better. Expect Hilton.’ success

Nathaniel Mark

September 5, 2019

Hilton builds on success of first celebrity-driven campaign, ‘Expect Better. Expect Hilton.' Hilton is following up on the success of its first-ever celebrity-focused campaign starring...

Read Time:2 Minute, 16 Second

Hyundai US markets new Palisade as perfect SUV for the family