World Branding Forum

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Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

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Coach Harbaugh hires assistant just for his pants in new Downy campaign

Joshua Hughes

September 25, 2019

Downy Wrinkle Guard product launch from Woven keeps college football’s most famous khakis wrinkle-free In a new Downy campaign promoting Downy Wrinkle Guard, Coach Jim...

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Advertising Featured News Social Media Technology Videos

Snapchat offers longer ad time on platform

Thomas Ng

September 25, 2019September 25, 2019

Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with...

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Industry News

Marie Claire promotes Andrea Thompson to editor-in-chief

Anisha Kapoor

September 25, 2019September 25, 2019

Marie Claire UK have promoted Andrea Thompson to Editor-in-Chief of the now digital-only publication. Andrea Thompson, who has 17 years experience as an award-winning journalist...

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Campaigns Featured News

Feeding America and Leo Burnett put a face to hunger with AI tech

Nathaniel Mark

September 24, 2019

Feeding America campaign harnesses AI technology with government data to put a face to hunger and challenge public perceptions of food insecurity Feeding America, one...

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Campaigns Featured News

The Guardian launches its first campaign in seven years

Olivia Pearce

September 24, 2019September 24, 2019

The Guardian Hope is Power to restate its purpose and inspire readers around the world to support its journalism The Guardian campaign’s central message, ‘Hope...

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Advertising Featured News

Durex promotes never-ending pleasure with Forever Foreplay

Joshua Hughes

September 24, 2019September 24, 2019

Durex ad by Havas London aims to break the stigma surrounding lubes Durex, one of the world’s top sexual wellbeing brands, has launched a playful,...

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Campaigns Featured News

OVO Energy kick start their zero carbon membership movement

Olivia Pearce

September 24, 2019

OVO Energy launches a new brand campaign starring its members to kick start a collective movement to zero-carbon living OVO Energy has launched a new...

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Campaigns Featured News

Honda Sensing technology saves man’s life from would-be fatal crash

Olivia Pearce

September 23, 2019September 23, 2019

Honda "Safety for Everyone" approach extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyone using the road, as part of Honda's vision...

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Advertising Industry Marketing

Melissa Ditson named CCO of MRM//McCann Salt Lake City and San Francisco

Anisha Kapoor

September 23, 2019

MRM//McCann today announced that Melissa Ditson is joining the global customer relationship agency as Chief Creative Officer of MRM//McCann's US West, leading creative operations for...

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Featured Marketing News

KitKat Chocolatory brings premium breaks to the UK

Anisha Kapoor

September 23, 2019

KitKat Chocolatory bring luxury, hand-crafted KitKats to the UK The KitKat Chocolatory will arrive in 30 John Lewis & Partners shops across the UK and...

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Campaigns Featured News

Coca-Cola launches Round in Circles campaign

Olivia Pearce

September 23, 2019September 23, 2019

Round in Circles is a new marketing drive launched by Coca-Cola, a four-time global winner of the World Branding Awards, to encourage people to recycle its...